Formula E recently unveiled its Season 10 campaign, boldly declaring ‘It’s On’, as the most competitive world championship in motorsport returns for its biggest-ever season starting in Mexico City in January.
The global campaign kicks off with a film set in a Tokyo antique store, owned by a die-hard Formula E fan. The setting captures Formula E’s historic achievement of becoming the first FIA World Championship to race on the streets of Tokyo, with Round 6 taking place there next year on Saturday, March 30.
Formula E has partnered with Uncommon Creative Studio for this fourth joint creative endeavour. The short film starts a campaign roll-out that will see activations designed for fans and newcomers alike across iconic city centers around the world and celebrate the tenth anniversary of the championship which opens with the 2024 Hankook Mexico City E-Prix on Saturday, January 13.The FIA Formula E World Championship is gearing up for its biggest and most exciting season yet in 2024. With new teams, drivers, circuits, and innovations, Formula E promises to take electric racing to the next level.
Headlining 2024 is the arrival of major manufacturers like Audi, Porsche, BMW, and Mercedes. These big brands see the growth potential in Formula E and are making significant investments. Expect exciting driver lineups as the factories put their top talent in electric single-seaters.
On the technical side, Formula E will introduce its Gen3 car in 2024. This lighter, more powerful machine will be the fastest Formula car ever, with 0-60mph in under 3 seconds. New battery and powertrain advancements will push range towards completing total races without needing mid-race car swaps.
The series will grow to 11 teams, with potential new entries from India’s Mahindra Racing and French outfit Venturi. This addition brings more depth and competition, keeping fans on the edge of their seats.
The narrative of the film blends humour and drama, interspersed with spectacular highlights from Season 9, plus Easter eggs for eagle-eyed viewers nodding to Formula E’s drivers, racing teams, manufacturers, and commercial partners.
Jeff Dodds, Chief Executive Officer, Formula E said:
“The ‘It’s On’ campaign captures what makes Formula E so special. It’s more than a line, it’s a bold promise of another season of high drama and high excitement motorsport. Season 10 is another step towards defining the future of motorsport as we set new standards of innovation, whilst showcasing our commitment to sustainable, high-performance racing. As the only sport certified net zero carbon since inception, we uniquely show the world that high performance motorsport and sustainability can powerfully co-exist.”
Formula E gives us a glimpse into the future of mobility. Major automakers use it as a testbed for EV vehicles technology that will eventually make it into road cars. Formula E in 2024 is a must-watch series from a sporting and technological perspective.
The new campaign builds on the momentum of last season, which was the most competitive yet in the ABB FIA Formula E World Championship. Both the Drivers’ and Teams’ world championship titles remained in the balance until the very end of the season, with four drivers in with a chance of winning until the final weekend.
Henry Chilcott, Chief Marketing Officer, Formula E, said:
“With eight different champions in nine seasons and a world championship title race that has gone down to the last race weekend for the last three seasons, Formula E delivers the world’s most competitive motorsport. In our tenth anniversary year, this campaign celebrates our championships’ fiercely competitive DNA and invites motorsport fans all over the world to experience Formula E and see what true competition looks like. Season 10. It’s on.”
More viewers than ever before watched Formula E races live last season which featured the debut of the championship’s third-generation car, the GEN3, which is the fastest, lightest, most powerful and efficient electric race car ever built.
Formula E drivers pushed the GEN3 to the limit, smashing every track record including the fastest top speed in a race, and fastest average lap speed, with more race leaders than ever before, and triple-digit overtakes in most races including a high of 403 passes in the US race in Portland, Oregon.
NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.
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