International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a partnership with STP Brands at seven of its major motorsport facilities including event entitlement positions at Kansas Speedway and Chicagoland Speedway. Financial terms were not disclosed.
Under the terms of the agreement, STP will serve as the title sponsor for the June 5, 2011 NASCAR Sprint Cup Series race at Kansas Speedway and the June 4, 2011 Nationwide Series race at Chicagoland Speedway. In addition, STP will have track sponsorships at Darlington Raceway, Daytona International Speedway, Michigan International Speedway, Richmond International Raceway and Talladega Superspeedway.
“We are extremely proud to announce this multi-year partnership with STP at several ISC tracks,” said Daryl Q. Wolfe, Vice President and Chief Marketing Officer at ISC. “It is always great to see iconic sponsors like STP take a renewed interest in the sport, especially given STP’s long and rich history in NASCAR and motorsports as a whole. We take pride in developing strong promotional platforms for our partners and we look forward to working closely with STP in the future to meet and exceed their marketing objectives.”
ISC Motorsports
