Sunday, Apr 02

44% of Survey Respondents Still Can’t Recognize KIA’s New Logo

Friday, Dec 23 574

It’s been almost two years since KIA introduced its new logo, and people are still confused over it. Apparently, people can’t identify “KIA's” brand name when they look at the logo. More and more people are reportedly googling “KN'', as they think that's what the logo says.

To understand whether the logo confusion still lingers, Rerev carried out a survey of 1,062 respondents: the results of the survey are summed up here.

This is what our survey revealed: 

  • A staggering 44% of the participants answered something other than KIA.

  • Only 56% of 1,062 participants could correctly identify KIA as the car brand.

  • The most common guess was KN at 26%, followed by KM, K, and KV.

These results confirm that the redesign has confused a lot of potential customers.

What do you think? Was the redesign a fail or a success?

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for, where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email  




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