Formula E extends media partnership with Discovery to show live coverage in 50 markets across Europe - Speedway Digest

Formula E and Discovery have today announced an extension of their media partnership to show the all-electric racing series live across Europe.

Discovery will utilise its extensive range of free-to-air, pay-tv and digital platforms to support the growth of Formula E in Europe. Live and on-demand coverage will be presented through its leading multi-sport brand, Eurosport, in more than 50 markets, available via its linear and digital channels as well as being introduced on discovery+*, Discovery’s global streaming product, to expand the reach of the ABB FIA Formula E World Championship to the widest possible audience.

The multi-year agreement covering more than 50 markets includes exclusive live and highlights coverage in 27 markets** in Europe with Formula E fans able to enjoy selected broadcasts via Discovery’s free-to-air channels in the UK (Quest), Norway (MAX), Poland (Metro), Spain and Turkey (DMAX), Sweden, Denmark and Finland.

CHIEF MEDIA OFFICER OF FORMULA E

AARTI DABAS

“Discovery’s reach across Europe, through Eurosport, discovery+ and free-to-air channels, is vitally important for Formula E and has been since Season 1.

“We’re excited to announce this new phase of our partnership with Discovery, expanding our audiences through their extensive range of platforms and renewed focus on localising content, allowing us to showcase our unpredictable, all-action racing series to millions of households, in more than 50 markets across Europe.”

VP RIGHTS ACQUISITIONS, EUROSPORT

TROJAN PAILLOT

“Formula E has established itself as the world’s most competitive electric racing series and our coverage has been entertaining fans since its very first Championship. We’re excited to continue to screen every race and use the full scope of Discovery’s channels and platforms to continue the growth of the Championship, expanding the reach of this exciting sport for years to come.

“Our commitment to bringing innovative and electrifying motorsport experiences to fans everywhere further enhances our diverse portfolio of world-class sports rights that truly offers something for everyone.”

DS TECHEETAH DRIVER AND 2019-2020 ABB FIA FORMULA E CHAMPIONSHIP WINNER

ANTÓNIO FÉLIX DA COSTA

“Season 7 is set to wow fans with more intense racing than ever before. The grid is so competitive now with so many talented drivers. When you add in more ‘firsts’ like the season-opening races under lights in Diriyah later this week, fans watching across Europe on Discovery and Eurosport will be in for a treat.”

The much-anticipated Formula E Season 7 is set to begin on 26 & 27 February as the ABB FIA Formula E World Championship lights up the streets of Diriyah with a double header in the dark.

Audiences can plug in and follow the ABB FIA Formula E World Championship on Facebook, Instagram, Twitter, TikTok and YouTube. @FIAFormulaE #ABBFormulaE

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Adam Sinclair

NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.