NASCAR Digital Media Adds Five Executives To Team
To further bolster its staff in preparation for the launch of the new NASCAR.com digital platform in January of 2013, NASCAR Digital Media today announced five additional key hires.
The new personnel added to NASCAR Digital Media are David Murnick, managing director, ad services; Philippe Dore, senior director, digital services; Tim Clark, director, optimization; David Garlinski, director, mobile products; and Stu Hothem, director, content.
“The breadth of new media perspective and knowledge that these executives bring to NASCAR is a big step towards developing a world-class digital platform,” said Marc Jenkins, vice president of NASCAR Digital Media. “With their input, guidance and leadership, we are excited to build a digital platform that will provide our fans with the most engaging online experience possible and a vehicle that will help drive future growth of the sport.”
In his new role, Murnick will be responsible for managing the advertising business of NASCAR’s digital platforms as managing director, ad services. He will work directly with Turner Sports, NASCAR’s corporate partnership group and Colin Smith, managing director, digital platform, to incorporate advertising opportunities throughout the platform and help drive value for each constituent.
Murnick comes to NASCAR from AdKeeper where he was senior vice president, client services and ad operations. In that role, he was responsible for managing and developing the inaugural group overseeing client services, ad operations and ad technology functions working directly with the top marketers, digital media and creative agencies. Murnick, who has more than a dozen years of digital media and ad operations experience, has also held senior roles with Metacafe, Time Inc. and CBS Interactive.
Dore comes to NASCAR from the ATP World Tour, where he served as senior director and general manager of digital media for the past seven years. During his time there, Dore managed the ATP’s digital assets and oversaw a worldwide cross-functional digital team as well as the ATP’s mobile websites, applications and social media activities. Dore’s experience in these key areas will be extremely valuable, as he will be responsible for working closely with NASCAR industry constituents including tracks, teams and drivers to help integrate the industry into the NASCAR digital platform.
In his new role with NASCAR, Clark will be charged with optimizing the new NASCAR.com for all internal marketing and branding initiatives, external partnerships, licensing opportunities and industry services, including ticket sales. He transitions to NASCAR from True Action digital agency,where Clark managed all of the online retail marketing for various sports leagues including the NFL, NBA and MLB and helped launch the social and mobile presence for the NFL, NHL and NASCAR online stores as group marketing director.
Garlinski joins NASCAR from partner ESPN Digital Media, where he most recently served as associate product manager, mobile. At ESPN, where he started work in 1999 as a studio technician, Garlinski managed the 24 hour ESPN Mobile TV network offering live major league sporting events on mobile devices. Garlinski also managed the ESPN Mobile Long Form Video On-Demand platform, which now accounts for 80 percent of minutes viewed for ESPN Video on Demand content. Garlinski brings a total of seven years of ESPN digital media and mobile experience to his new role at NASCAR, where he will be managing the mobile product launches for NASCAR, including the 2013 smartphone and tablet apps for iOS and Android devices, and the new optimized mobile web experience for NASCAR.com.
Hothem transitions to NASCAR Digital Media after serving as NASCAR’s Integrated Marketing Communications director, Sport Services. In his role in IMC, Hothem led the development of NASCARMedia.com, oversaw the sport services department and significantly enhanced NASCAR’s production of statistics, video, social media and sports information. Before joining the sanctioning body in 2007, Hothem served as a content producer and director, product management, NASCAR for FOXSports.com where, among other duties, he integrated cross-platform products with partner FOX broadcast, mobile and online components, wrote and edited content and built and managed features, including a live, interactive scoreboard.
Earlier this year, NASCAR announced that it will assume business and editorial control of its interactive, digital and social media rights including technical operations and infrastructure of all NASCAR digital platforms including NASCAR.com starting in January 2013. As part of the announcement, the sanctioning body and Turner Sports restructured their partnership, with Turner continuing to support NASCAR with advertising and sponsorships sales across its digital platforms through 2016.
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