Piedmont Distillers – North Carolina’s first legal distillery – announces the introduction of limited-edition augmented reality labels for its flagship brand Midnight Moon, inspired by the adventures of bootlegging and NASCAR racing legend Junior Johnson.
The augmented reality technology offers Midnight Moon adult consumers a fun, new digital brand experience. Upon downloading the “Midnight Moon AR Experience” app to their phone from the App Store or Google Play, they can point their phone at the limited-edition label of Junior Johnson’s mugshot and listen to him recall the story of his infamous 1956 moonshining arrest.
“Our goal is to change the way our customers interact with Midnight Moon by bringing an analog product such as a spirit bottle to life in the palm of your hand,” says Joe Michalek, President of Piedmont Distillers. “Augmented reality is a rich, interactive storytelling platform that creates a deeper connection that rivals even the best traditional ad campaigns.”
Behind the technology is Tactic, a San Francisco-based company specializing in the production of immersive experiences, that developed the app.
“The advent of augmented reality is revolutionizing the consumer packaged goods industry,” said Peter Oberdorfer, President of Tactic. “Midnight Moon celebrates a fun, adventurous and iconic figure in Junior Johnson and we are proud to share this truly American story through our innovative technology.”
Midnight Moon is inspired by Junior Johnson’s family recipes and holds true to the roots of moonshine as it’s made from 100 percent American corn and handcrafted in small batches. However, they use a state-of-the-art distillation process to make a superior quality spirit that’s very clean and ultra-smooth. Midnight Moon does not have the heavy corn taste people often associate with illegal moonshine. It’s then blended with ultra-clean water that has been through a five-step filtration process, and the result is a very smooth spirit with a subtle sweetness from the corn. Midnight Moon offers an unflavored, straight style, as well as a number of authentic moonshine flavors hand-packed with real fruit. Flavors include Apple Pie, Cherry, Strawberry, Blueberry, Blackberry and more.
Piedmont Distillers PR
