KIMBERLY-CLARK PROFESSIONAL* will once again partner with the Penske Racing teams competing in NASCAR and the IZOD IndyCar Series in 2012. The partnership, which began in 2011, will assist in the promotion and marketing of some of the top products within KIMBERLY-CLARK PROFESSIONAL* including WYPALL* Wipers as well as a host of personal protective equipment (PPE) under the JACKSON SAFETY* and KLEENGUARD* Brands.
KIMBERLY-CLARK PROFESSIONAL*, which includes such global brands as WYPALL*, KLEENEX®, SCOTT®, JACKSON SAFETY* and KIMTECH*, is an associate sponsor of Penske Racing’s NASCAR and INDYCAR teams. Penske Racing crew chiefs in the Sprint Cup Series (Todd Gordon for the No. 22 team and driver AJ Allmendinger; Paul Wolfe for the No. 2 team and driver Brad Keselowski) and the Nationwide Series (Jeremy Bullins for the No. 22 team with drivers Keselowski and Parker Kligerman and Chad Walter for the No. 12 team and Sam Hornish Jr. behind the wheel) will wear the WYPALL* logo on their uniforms in 2012. The chiefs will not only promote WYPALL* Wipers, one of the toughest and most absorbent disposable wipers in the marketplace, but they will also promote a range of products aimed at helping manufacturing workers create exceptional workplaces.
“We are excited to continue our partnership with Penske Racing and their winning teams and crew chiefs,” said Stephanie Rossignol, Go To Market Leader, Manufacturing for KIMBERLY-CLARK PROFESSIONAL*. “We know the Penske teams need to perform at a high level both in the garage and on the track, and KIMBERLY-CLARK PROFESSIONAL* will help them get the job done right.”
As part of the relationship, KIMBERLY-CLARK will utilize the Penske Racing NASCAR Sprint Cup crew chiefs as the voting panel for the prestigious Kimberly-Clark PROFESSIONAL* Crew Chief Challenge, the yearly competition searching for the most valuable Crew Chief in the NASCAR Sprint Cup Garage. Joining the Penske NASCAR Sprint Cup Crew Chiefs on the voting panel for 2012 will be NASCAR on FOX analyst Jeff Hammond and Claire B. Lang with SiriusXM NASCAR Radio.
The agreement with KIMBERLY-CLARK PROFESSIONAL* will also see the crew chiefs help market KIMBERLY-CLARK PROFESSIONAL* and its brands targeting safety and industrial – WYPALL*, JACKSON SAFETY*, KLEENGUARD* and KIMTECH* to consumers. The partnership will also extend to the IZOD IndyCar Series with Penske Racing President and Team Penske race strategist Tim Cindric during 2012 IndyCar race weekends.
“Kimberly-Clark is a top company and KIMBERLY-CLARK PROFESSIONAL* is dedicated to creating exceptional workplaces with their industry-leading brands and solutions,” said Cindric. “Penske Racing is excited to continue this relationship in 2012 as we work together to create success both on and off the race track.”
Penske Racing PR