DIS Meets Coca-Cola© and Anheuser-Busch© in the Cloud

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Daytona International Speedway (DIS) is the most recent professional sports venue to adopt Activator, the cloud-based partnership management platform, as well as the first speedway to actually go live with dedicated channels for Coca Cola and Anheuser-Busch.

 

“We chose Activator to keep our key marketing partners updated, informed and fully engaged with us,” said Daytona International Speedway Joie Chitwood III.  “In today’s world, things move at incredible speeds so we wanted to provide our partners with ongoing feedback and intelligence in a secure, easy-to-use work space for driving maximum ROI.”

 

Shifting to Activator will enable DIS to update Coca-Cola and Anheuser-Busch in real-time on all aspects of their respective deals, on and off the track. In addition, both partners will be able to collaborate simply and securely with DIS, and access their own private Activator workspaces anytime, anywhere.

 

“DIS is known industry-wide as a pioneer in marketing partnerships,” said Len Perna, Turnkey’s President and CEO. “DIS knows that return on investment is directly proportional to the parties’ ability to coordinate, collaborate and activate. Just like the race cars at Daytona, sponsorships win when everyone is synchronized.”

 

DIS

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