Motorsports industry veteran Tish
Sheets has been named national managing director of Speedway Children's
As national managing director, Sheets will work closely with a
multitude of diverse partners to advance Speedway Children's Charities'
efforts to care for children in educational, financial, social and medical
need. Sheets will lead the organization's fundraising and marketing efforts
and will also raise awareness of Speedway Children's Charities and its seven
chapters in the national motorsports community.
"As the needs of children across the country grow, our goal with
Speedway Children's Charities is to continue to grow as well," said Bruton
Smith, chairman and chief executive officer of Speedway Motorsports Inc. and
founder of Speedway Children's Charities.
"Tish Sheets will be the perfect addition to lead our growth
initiatives in fundraising and from a national marketing perspective. She's
got the management experience and drive to take us to new levels, while
maintaining our goals of helping children in local communities," Smith
"We need more exposure and more donations in order to help more
children, and that's where Tish's leadership will benefit us greatly."
While Sheets will be a visible part of Speedway Children's Charities
at Speedway Motorsports Inc. facilities nationwide, her home office will be
at Charlotte Motor Speedway. She will begin her new duties March 3. Sheets
will work closely with Major General Tom Sadler, retired U.S. Air Force, who
has led Speedway Children's Charities nationally since 1990 and continues to
serve as executive director and on the organization's Board of Officers.
Previous to joining Speedway Children's Charities, Sheets served as
director of diversity and special projects for NASCAR for nearly a decade.
In that role she developed and managed NASCAR's diversity initiative to
become a nationally recognized and award-winning effort. Sheets created
NASCAR's National Jobs program in partnership with the U.S. Departments of
Labor and Education, a resolution that was unanimously passed by Congress.
Sheets also developed NASCAR's Executive Steering Committee for
Diversity, which worked to promote diversity at all levels of the sport. The
Committee included top-level executives from Fortune 500 companies that
represent all aspects of corporate America including Earvin "Magic" Johnson
and representatives from The Coca-Cola Co., Turner Broadcasting, Eastman
Kodak Co., Sprint Nextel Corp. and the private sector.
Sheets most recently served as director of business affairs at IMG
"I am honored to be a part of such a wonderful organization like
Speedway Children's Charities, whose work has changed the lives of children
for the better for decades," said Sheets. "It will be a privilege to work
with General Sadler and better understand the history of Speedway Children's
Charities so we may further develop and grow the organization for a