Musselman’s Racing Looks Ahead to Season Effort with Venturini Motorsports and ‘Family of Drivers’

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As previously announced Musselman’s Apple Sauce has partnered with Venturini Motorsports (VMS) for the 2017 ARCA Racing Series presented by Menards season.

As part of Musselman’s efforts to promote their retail brand of products and ongoing initiative to expand their national motorsports presence, Mussleman’s and VMS have created the ‘Musselman’s Family of Drivers’ program. The program, which will highlight the strength of VMS’ well-known driver development platform, will integrate a multi-driver rotation to carry out Musselman’s branding throughout the 2017 ARCA Racing Season.

The Musselman’s brand will showcase their Musselman’s BIG CUP and Musselman’s Squeezables products in primary and associate branding on VMS’s No.25 and No.55 Toyota’s throughout the 20-race season. This will include primary branding in twelve races and associate branding across the remaining eight races. Musselman’s BIG CUP satisfies appetites of teens and adults with active lifestyles, while Musselman’s Squeezables is the healthy snack Mom can provide her children who are on-the-go.

Powered by VMS, the Musselman’s Racing – ‘Family of Drivers’ will feature a talented crop of young and accomplished drivers including Zane Smith, Raphael Lessard, Tom Hessert, Noah Gragson, Tanner Thorson and Christopher Bell.

The integration of VMS’ multi-driver platform will be highlighted on and off-track throughout the racing season. As demonstrated in the series season opener with Noah Gragson behind the wheel of VMS’s Musselman’s Toyota, the team will rotate six different drivers during the nine month season.

Next up for VMS in the Musselman’s branded Toyota will be 15-year old standout, Raphael Lessard. Lessard, the 2016 CARS Tour Super Late Model Racing Champion, will make his highly anticipated ARCA debut in the next series event taking place at the Fairgrounds Speedway Nashville on April 8. A native of Quebec, Canada, the high school teenager will be the youngest competitor in the starting field.

In addition to Nashville, Lessard will drive the Musselman’s colors at Salem Speedway (April 30) and at Winchester Speedway (August 6).

As for the other individuals making up Musselman’s Family of Drivers, Noah Gragson will return at Talladega Superspeedway (May 5) and Zane Smith, who’s running in eighteen series events, will feature the Musselman’s logo for ten events at Toledo Speedway (May 21), Elko Speedway (June 3), Pocono Raceway (June 9 & July 28), Michigan Int’l Speedway (June 16), Iowa Speedway (July 8), Lucas Oil Raceway (July 21), Road America (August 27), Kentucky Speedway (September 22) and Kansas Speedway (October 20).

Six Time ARCA Series winner, Tom Hessert will represent Musselman’s at the Illinois State Fairground’s Dirt Mile (August 20), DuQuoin State Fairgrounds (September 4) and at Salem Speedway (September 9).

Tanner Thorson will take the reins at Madison International Speedway (June 23) and recent NASCAR Camping World Truck Series winner, Christopher Bell will bring Musselman’s to VMS’s home track at Chicagoland Speedway (September 14.)

VMS PR

Speedway Digest Staff
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