Leading motorsports marketing and consulting agencyPerformance Marketing Group (PMG) announced today that U.S. Legends CarsInternational (USLCI) driver Giovanni Bromante has signed with the company tohelp guide him as he advances to the next level of his motorsports career.
Bromante started his racing careerat age five in the state of New York driving Go-Karts. He became a champion forthe first time in 2009, and claimed the prestigious United States Micro-MaxChampionship in 2013.
A native of Lattingtown, N.Y.,Bromante gained national attention when he was featured on TruTV’s “KartLife.”
Bromante would go on to gain theattention of Dennis Lambert, team owner of Dennis Lambert Racing, at a testsession in August 2015. It was the first time Bromante sat behind the wheel ofa Legends car, and from that test Lambert formed a mentorship with him whichled to a very successful season.
Dennis Lambert Racing is committedto the INEX-sanctioned series, and is considered one of the cornerstone teamsin the series. The team has fielded a host of top-caliber drivers now inNASCAR’s national series.
In his U.S. Legends CarsInternational debut season, the 12-year old has collected four victories duringthe Bojangles’ Summer Shootout Series at Charlotte Motor Speedway in the YoungLoins Division, and claimed the championship title while breaking, and settingseveral new records in the Young Lions Division.
“Giovanni hasachieved an incredible amount of success as a driver for his age,” Performance Marketing Group owner JRLongley said. “I met Giovanni and his family at the Winter Heat Series earlierthis year and was impressed with not only his talent, but also his focus onlearning and getting better each week. I’ve continued to follow his progressthrough the Bojangles’ Summer Shootout Series at Charlotte Motor Speedway andwe are excited to work with the Bromante family and represent Giovanni as heprogresses to the next level of his racing career.”
“We are so impressed with the time and dedication JR (Longley)has shown towards Gio by getting to know him before planning a strategy for thedirection of his racing career,” John Bromante, Giovanni Bromante’s father, said. “Gio is excited for the move tostock cars, and we are confident JR will help us make the right steps movingforward.”
Bromante’s signing marks a continued initiative by theagency to create a significant presence in the motorsports industry.
“We are at an unprecedented level of growth, seizingincredible opportunities for the company and our clients,” Longley said. “Weare thrilled to have Giovannijoin the Performance Marketing Groupteam. Giovanni is a strongcompetitor who has an intense work ethic and drive. At a young age he hasalready built an impressive resume of accomplishments. We are looking forwardto helping him grow and achieve his goals on and off the track.”
In addition to marketing and management representation of Bromante, Performance Marketing Group will facilitate histransition to stock car competition. These plans include a Late Model test atthe end of the month.
Based inHuntersville, N.C., PerformanceMarketing Group will also drive additional marketing efforts for Bromante which includewebsite management and social media.
PMG PR
