The Race Party Presented By Crown Royal Returns Race Weekend In Association With Lionsgate and ABC’s Nashville

BRANDed Management, a sports & entertainment consulting, event production, and public relations agency, announced today that
THE RACE PARTY presented by CROWN ROYAL would return as a premiere celebrity event in celebration of the 100th running of the Indianapolis 500 presented by PennGrade Motor Oil on Memorial Day weekend.  The annual event will be held on Sat., May 28, at The Regions Tower rooftop in downtown Indianapolis.

 

Previously hosted at CMG Worldwide, THE RACE PARTY presented by CROWN ROYAL premiered at the Indianapolis 500 in 2005 and has featured celebrities such as Anna Nicole Smith, Patrick Dempsey, William Fichtner, Ludacris, Gilles Marini, Mark Ballas, Derek Hough, Chris Harrison and Nick Lachey, among others. In addition to The Race Party, BRANDed Management has been responsible for celebrity integration at the Indianapolis 500 including recording artists LeAnn Rimes and Jordan Sparks, along with sports personalities Mark Cuban and Jay Glazer, and many more.

 

 “This is the time of the year when the biggest names in professional sports and entertainment come together for an iconic event,” said Jen Beaver, co-Founder of BRANDed Management. “We are so proud to showcase the city of Indianapolis to the world and there is no better time to do that than the Indianapolis 500.”

 

Number one Independent Artist of Year and Blake Shelton declared favorite, The Chris Weaver Band will play to a crowd of more than 1,500 people alongside numerous celebs in town for the race. In addition to Crown Royal, THE RACE PARTY will also be supported by PennGrade Motor Oil, Lionsgate Entertainment, Diageo, Chernoff Cosmetic Surgeons, and Oasis Elevated. 

 

“The intersection of racing and parties has never been more relevant than this year at the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil,” said Gisela Miller, president of PennGrade Motor Oil.  “We are beyond honored to showcase our company as the first-ever presenting sponsor of this historic race, and our partnership with The Race Party provides the perfect setting to showcase how magical it is to be in Indianapolis during the Month of May.”

 

General admission tickets are $50 in advance or $75 at the door. VIP tickets and tables are available online by visiting www.TheIndy500Party.com for more information. For celeb announcements and updates, follow us on twitter @branded. 

BRANDed PR