BRP (TSX: DOO) announced today as part of the second annual Motorama Custom Car & Motorsports Expo in Toronto that it will serve as the title sponsor for the 2016 Labour Day Weekend NASCAR Pinty’s Series race at Canadian Tire Motorsport Park. The race, scheduled for Sunday, September 4, 2016 will be named the Can-Am 200.
“We at Canadian Tire Motorsport Park are thrilled to welcome BRP as the title sponsor for our second NASCAR Pinty’s Series race of the season, this Labour Day Weekend,” said Ron Fellows, co-owner of CTMP. “The NASCAR Pinty’s Series always put on a great race and with the season championship fight at its most critical point, the on track battles will intensify in the Can-Am 200.”
BRP also took advantage of its presence at the Motorama Show to reaffirm its commitment to NASCAR racing by its primary sponsorship – through its Can-Am brand – of the #32 Go FAS Racing Canada team for all the NASCAR Pinty’s Series races in Canada in 2016. BRP is also a proud partner of the #32 Go FAS Racing team in the NASCAR Sprint Cup Series in the United States.
BRP, through its association with Kappa Clothing and Cyclops Gear Cameras, is the official sponsor of the Go FAS Racing Canada team featuring 2014 ACT champion driver Alex Labbé, one of the rising stars of the Canadian NASCAR circuit. Labbé’s number 32 car will be proudly sporting Can-Am’s yellow and black colours.
“I’m honoured to have the support of such an important industry player as BRP as a sponsor. BRP’s involvement goes well beyond branding: they’re truly committed to the development of young talent. This is a true once-in-a-lifetime opportunity for me,” said Alex Labbé.
“BRP and its Can-Am products are synonymous with innovation and performance in the powersports industry, values that are shared by NASCAR fans,” said Louis Lévesque, vice-president, Global Marketing and Consumer Experience at BRP. “The NASCAR Pinty’s series is a great platform for us to connect with our consumers and demonstrate through our Can-Am on road and off road line up how we aimed moving people with passion and innovation, which is BRP’s true DNA.” For tickets and camping, call the Canadian Tire Motorsport Park Hotline at 1-800-866-1072 (Monday to Friday from 9 am to 5 pm ET), visit online at www.canadiantiremotorsportpark.com, or email [email protected].
BRP PR
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