International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a new partnership with DraftKings, a leading daily fantasy sports destination. DraftKings will serve as the “Official Daily Fantasy Sports Provider” of ISC motorsports entertainment facilities.
At ISC facilities across the U.S., tracks will feature DraftKings branding and provide on-site opportunities for fan engagement. ISC will communicate DraftKings NASCAR daily fantasy sports games through event-day announcements, broadcast, digital and social channels and through a significant presence on MRN, the nation’s largest independent sports network.
“Utilizing new technologies to engage and connect with our fans is at the core of ISC’s strategy,” said Daryl Wolfe, Executive VP and CMO, ISC. “We are committed to growing our fan base and partnering with DraftKings allows us to provide their customers with once-in-a-lifetime experiences that match the thrills and high speed action of NASCAR.”
Fans who play DraftKings NASCAR daily fantasy sports games now have the chance to compete for prizes including unprecedented access at ISC race tracks from the drivers meeting to pit road, and even Gatorade Victory Lane.
“Ensuring the best possible experiences for our community is always at the core of our strategy,” said Jeremy Elbaum, VP of Business Development at DraftKings. “Partnering with ISC to expand our money can’t buy offerings for NASCAR fans is an exciting way to continue enhancing and growing our exclusive offerings within motorsports.”
ISC PR
