Get a taste of NASCAR in Orlando at I-DRIVE NASCAR - Speedway Digest

Ever since the announced closure of the Richard Petty Experience at the Walt Disney World Speedway, and the demolition of the NASCAR Café in Universal CityWalk, motorsports enthusiasts have been wondering where they will be able to fulfill their need for speed while on a pilgrimage to the land of the mouse and wizard. That question was answered, in part, with the recent opening of I-DRIVE NASCAR, a new indoor high performance kart racing facility which opened in Orlando on December 19, 2014. The 65,000-square-foot family-friendly entertainment complex, located at 5228 Vanguard Street, combines kart racing, a bowling alley, gaming arcade, dine-in restaurant and corporate meeting space.

“This partnership with NASCAR represents a great win for the Orlando community,” said Alejandro Pezzini, Chief Operating Officer at AMP Group. “The strength and popularity of the NASCAR brand will ensure the success of I-DRIVE NASCAR for years to come.”

The I-DRIVE NASCAR facility is centered around a half-mile indoor track and environmentally friendly electric karts, powered by Sodikarts and capable of safely reaching speeds up to 45 miles per hour. Individual racing experiences begin at $22.

“NASCAR fans share a passion for fast cars and thrilling racing,” said Blake Davidson, Vice President, Licensing and Consumer Products at NASCAR. “Together with AMP Group we’re excited to bring fans an experience we know they will enjoy, while at the same time introducing NASCAR to younger and more diverse audiences.”

I-DRIVE NASCAR will offers entertainment options for the entire family. Guests can bowl at the facility’s four-lane bowling café or visit an arcade complete with 60 state-of-the-art games. A full-service restaurant seats up to 80 patrons and serves an American-style menu, while more than 5,000 square feet of meeting space will cater to corporate audiences.

“Powered by the NASCAR brand and all its fans who share a passion for fast cars and super fast carts, we look forward to accelerating I-Drive NASCAR’s already flawless reputation of providing tourists and residents one of the best, action-packed entertainment experiences on International Drive and in Central Florida,” said Michelle Harris, president of Professional Marketing Solutions.

AMP Group plans to build the blueprint for I-DRIVE NASCAR in Orlando before expanding to other U.S. markets and internationally to Mexico, Brazil and Argentina. AMP Group’s recent ventures include the development of other International Drive properties including Orlando Crossings Mall and the first branch of the Brazilian National Bank (BB Americas) in Central Florida.

Founded and based in nearby Daytona Beach, NASCAR’s millions of fans represent the most brand loyal in sports. According to 2014 analysis, nearly one-in-four FORTUNE 500 companies invest in NASCAR to help grow their business or build their brand.

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Adam Sinclair

NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.