Lira Motorsports Partners with Military Energy Gum for Daytona

The Lira Motorsports team will have Military Energy Gum on hand for the season-opening ARCA Lucas Oil 200 at Daytona International Speedway this weekend, marking the brands first venture into motorsports.

 

“We are excited to help support Lira Motorsports kick off their racing season,” commented Andrea McCartney, Military Energy Gum’s Marketing Manager. “With the long hours they’ve been putting in at the race shop and the full schedule they have at Daytona, we’re happy to provide them with a quick and convenient alternative to caffeinated beverages.”

 

Although this is Military Energy Gum’s first involvement in motorsports, the company already has a big following of both athletes and fans around the world in a multitude of sports including pro cycling and rugby. The gum, initially developed for military use only, was recommended in 2001 by The Military Committee On Military Research for Military Operations and has been included in military issued ration packs. It is available for purchase by the general population through their website and on Amazon.com.

 

About Military Energy Gum: Each piece of Military Energy Gum gum contains 100mg of caffeine, which is about the same amount found in a six-ounce cup of coffee. It’s the delivery system that makes the difference. Because it’s chewed and absorbed through tissues in the mouth, caffeine is delivered to the body four to five times faster than a liquid or pill. It’s a great option for pro athletes to weekend warriors and everyone in between, including everyday people who need a boost to make it through their workday.

 

“We have a very full schedule of ARCA, Sports Car and NASCAR racing planned for 2015,” commented Carlos Lira, Lira Motorsports team owner. “With their product being effective, quick acting and convenient, we would love to extend our relationship with Military Energy Gum for the full year.”

 

Lira Motorsports PR