How Can NASCAR Increase its Global Appeal? - Speedway Digest

For people in the USA, it may be hard to believe that NASCAR isn’t massive elsewhere. Stock car racing is huge in States, and it has been watched by thousands of spectators since the 1930s. Daytona Beach is the famous home of the sport, and it has seen some incredible races over the years.

The online world has opened more opportunities for global marketing, and this is something that NASCAR should look into. Releasing a related slot game and other NASCAR themed entertainment could draw more people to the sport from other countries.

Related Megaways Game Could be a Hit

One of the best ways to boost entertainment in the modern age is to release a related slot game. That’s because the online casino industry is booming, and there are millions of players around the world who play reel spinners.

Megaways is the most popular category of game at the moment, and the titles spin various themes. For instance, there’s the adventure themed Temple Tumble Megaways, the underwater offering Atlantis Megaways, and the space themed Hypernova Megaways. An offering based on NASCAR wouldn’t look out of place among the eclectic themes on offer and could stand out as the genre hasn’t been used before.

Players will often play a slot game and then be intrigued to find out more about its themes. That’s why television and film franchises often use the casino sector as an offshoot of their marketing. It opens a product up to a much wider audience, introducing it to many people who may not have discovered it otherwise.

NASCAR-Themed Series Could Work Well

There has been a rise in sports-related content on streaming services in recent years, with plenty of offerings giving viewers behind-the-scenes access to a range of sports. This could be an excellent option for NASCAR, as a series would help more people discover it for the first time and learn what it’s all about. It could follow in the footsteps of other hugely successful offerings on streaming platforms.

The best racing series to date is Formula 1: Drive to Survive, which has been running for six seasons on Netflix. The series gives viewers a taste of what it’s like to be a Formula 1 driver, taking on high-stakes races around the world. It has been met with widespread critical acclaim and has picked up numerous awards over its 60 episodes. In 2022, it won the Sports Emmy Award for Outstanding Documentary Series – Serialized.

The Last Dance is another example of a much-loved sports documentary, and it gave viewers a detailed look at Michael Jordan and the Chicago Bulls. NBA is huge in the USA, but not as big in other countries. This series helped boost interest in the sport outside of the USA, and a NASCAR offering could achieve something similar.

It’s high time that NASCAR got some global recognition, and the entertainment industry offers the perfect way for it to market itself to a wider audience. Through casino games and series, NASCAR could get the attention it deserves.