FIN® Branding Group Accelerates into the Fast Lane at NASCAR Sprint Cup Series Events

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FIN Branding Group (“FIN”), one of the leading independent American manufacturers of electronic cigarettes, today announced that it will be participating in two upcoming signature NASCAR Sprint Cup Series events:

  • Camping World RV Sales 500 at Talladega Superspeedway in Talladega, AL from October 18th-20th, 2013 and;
  • AdvoCare 500 at Phoenix International Raceway in Avondale, AZ from November 8th-10th, 2013.

FIN will have a booth set up in the midway for each race, and will offer free FIN Non-Rechargeable electronic cigarette samples for adult smokers walking by the booth. The FIN booth will be in operation for the entire time of the events on October 18th-20th and from November 8th-10th.

“We are thrilled to participate in one of the nation’s most popular sporting events, and these NASCAR events offer FIN an exciting and unique opportunity to engage face-to-face with new and existing customers who are part of a loyal and enthusiastic NASCAR community,” said Joana Martins, Vice President of Marketing at FIN. “Our ongoing commitment to quality and superior ingredients is what defines our brand, and we look forward to future partnerships with NASCAR to build greater awareness with a worldwide audience.”

FIN is currently one of the fastest growing e-cigarette brands across all classes of trade (FDMx, FDM, Convenience Stores & Wal-Mart), outperforming the category as a whole and growing its market share. With three different nicotine concentrations available in tobacco and menthol flavors, FIN’s e-cigarettes are able to replicate the smoking experience without the restrictions and limitations associated with traditional cigarettes.

FIN Brands PR

Speedway Digest Staff
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