Bubba The Love Sponge® Named Honorary Pace Car Driver for the 2011 Coke Zero 400

The renowned nationally syndicated radio personality Bubba The Love Sponge® will serve as Honorary Pace Car driver for the 53rd annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race on Saturday, July 2 and will participate in a special ticket package built around the Independence Day holiday weekend.

As Honorary Pace Car driver, Bubba will be behind the wheel of the Dodge Charger pace car as he leads the 43-car field to the green flag for the 160-lap, 400-mile Independence Day holiday classic under the lights at Daytona.

In addition to Bubba’s role as Honorary Pace Car driver, a special Bubba Army Tailgate ticket package has been created for the Coke Zero 400 Powered By Coca-Cola.

With packages starting at $104, admission to the outdoor infield tailgate area includes:

·         Grandstand ticket for the Coke Zero 400 Powered By Coca-Cola on Saturday, July 2

·         Designated infield tailgate parking

·         Three drink tickets for beer, wine, soda or water

·         NASCAR celebrity appearances and special giveaways

·         Appearances by Bubba The Love Sponge® and Bubba The Love Sponge® Show personalities

·         Happy hour specials

·         Live entertainment and games

Race fans that have already purchased a Coke Zero 400 ticket can upgrade their experience with the tailgating package for $60.

“Bubba has a strong passion and love for motorsports with an incredibly loyal fan base,” Daytona International Speedway President Joie Chitwood III said. “It will be an exhilarating moment for Bubba as he leads the entire field to the green flag for NASCAR’s mid-summer classic. We encourage the Bubba Army to come out and support Bubba as he takes part in this special honor.”

“Daytona International Speedway is hallowed ground,” said Bubba. “I’m going to have goose bumps behind the wheel of the Dodge Charger  on NASCAR’s most prestigious track. The Independence Day holiday weekend can’t come soon enough.”

An avid motorsports enthusiast and supporter of NASCAR, Bubba hosts the popular Bubba the Love Sponge® Show, broadcast nationwide on terrestrial radio. He owns four Radio & Records DJ of the Year awards and six Billboard Rock Air Personality of the Year honors.

DIS PR