The National Association for Stock Car Auto Racing (NASCAR) today announced two key additions to the Integrated Marketing Communications team. Kristi King, who has 17 years of public relations and marketing experience in NASCAR racing, has been named director of communications, competition and joins the sanctioning body’s Integrated Marketing CommunicationsContinue Reading
NASCAR announced Wednesday that it has added a wild card element to setting the Chase for the NASCAR Sprint Cup field. While the 12-driver Chase field will remain intact, the final two spots will be determined by the number of wins during the first 26 races. That means that theContinue Reading
After 61 years in the NASCAR racing business, the Wood Brothers have two long-standing relationships that stand above the rest – their ties to Ford Motor Company and to David Pearson. Both of them will be prominently represented on their No. 21 Ford Fusion for the 2011 season. Ford CustomerContinue Reading
Continuing to make Kansas Speedway the best guest experience in motorsports, Kansas Speedway President Patrick Warren announced several enhancements to the fan experience at Kansas Speedway, including two projects that will total over $2 million. Kansas Speedway is increasing the width of its seats throughout the grandstands, a project thatContinue Reading
Roush Fenway Racing has announced a multi-year organization-wide partnership with Navistar. The agreement will see all Roush Fenway haulers transported to all tests and races behind Navistar’s International LoneStar Series Diesel Trucks. “We are very pleased to welcome Navistar to Roush Fenway,” said Roush Fenway president Steve Newmark. “Performance andContinue Reading
With just a few weeks remaining until the NASCAR Sprint Cup Series season gets under way, Sprint unveiled its 2011 Miss Sprint Cup lineup Wednesday night in Charlotte, N.C. Returning Miss Sprint Cup representatives Paige Duke and Monica Palumbo were joined by newcomer Kim Coon. The trio was introducedContinue Reading
Roush Fenway Racing has announced that Blackwell AngusÒ Beef will return in 2011 and serve as a primary sponsor for Ricky Stenhouse Jr., and the No. 6 Nationwide team. Blackwell AngusÒ will be featured on Stenhouse’s Ford Mustang in the season opener at the famed Daytona International Speedway and theContinue Reading
Roush Fenway Racing has announced that Blackwell AngusÒ Beef will return in 2011 and serve as a primary sponsor for Ricky Stenhouse Jr., and the No. 6 Nationwide team. Blackwell AngusÒ will be featured on Stenhouse’s Ford Mustang in the season opener at the famed Daytona International Speedway and theContinue Reading
NASCAR Chairman and CEO Brian France today revealed changes to NASCAR’s Chase for the Sprint Cup Championship “playoff” system—the winner of which will be crowned at Homestead-Miami Speedway during Ford Championship Weekend for a 10th consecutive season this fall (Nov. 20). The new points system will award 43 points toContinue Reading
With the announcement of changes to the NASCAR Sprint Cup Series points system, the summer race dates at Michigan International Speedway on June 19 and August 21 will offer more excitement for fans and become even more pivotal races on the 2011 Sprint Cup Series schedule. A two-time Sprint CupContinue Reading