Rockwell Tools joins up with Kasey Kahne to Race at "The Rock"
Rockingham Speedway and Positec Tool Corp., a global company that manufactures and markets power tools and lawn and garden equipment, announced today that Positec's Rockwell® Tools brand will serve as the "Official Power Tool" of Rockingham Speedway and as the primary sponsor of the No. 4 Turner Motorsports entry driven by Kasey Kahne for the upcoming NASCAR Camping World Truck Series race on April 15 in Rockingham, N.C.
"The momentum behind this race just took another big leap forward with the addition of Kasey Kahne to our driver line-up and Rockwell Tools to our partner list," said Rockingham Speedway President Andy Hillenburg. "Kasey and Rockwell both understand what this race means to stock car racing fans and are both contributing their support in a major way."
Rockingham Speedway, often referred to as "The Rock," holds two significant spots in Kahne's career milestones. Kahne's first-ever NASCAR national touring series start was at Rockingham on Feb. 23, 2002 for a NASCAR Nationwide Series race. Two years later on Feb. 22, 2004, in only his second career NASCAR Sprint Cup start, Kahne fell short of his first career win at the very last NASCAR race at Rockingham, losing to Matt Kenseth by 0.01 seconds in one of the closest finishes in NASCAR history.
"As soon as I heard that NASCAR was adding the Rockingham truck race to the schedule, I wanted to run it," said Kahne, who will compete for his fourth NASCAR Camping World Truck Series win in five career starts. "I think it is great for the sport and the fans that we are going back to Rockingham. I'm looking forward to having Rockwell Tools on board for their first NASCAR truck race. Hopefully we can put on a good show for the fans."
The Rock PR
Like the speedway itself, which shut down operations for several years, Positec acquired the Rockwell brand for power tools after it was taken off of the market in the mid-1980's and re-introduced it back into the market in 2005. Today, the Rockwell® brand of power tools and accessories is available at thousands of home improvement retailers in the United States and Canada.
In rebuilding the Rockwell® brand through innovation, Positec has also taken Rockwell's commitment to quality and customer satisfaction to new levels with a "Free Batteries for Life™" program. If a customer purchases a cordless Rockwell® or Rockwell Shop Series® tool and the battery dies, Rockwell will replace it for the life of the tool.
"Rockingham Speedway and Rockwell® Tools both reflect a great history," said Tom Duncan, CEO of Charlotte, N.C.-based Positec USA. "Positec has had success in revitalizing the Rockwell® brand, so to be able to support the return of NASCAR racing to Rockingham and enable Kasey Kahne to get another chance for a win at the Rock, where his career began to take off, is really exciting for us."
Turner Motorsports teammate Brad Sweet will practice and qualify the No. 4 Rockwell Tools Chevrolet on Friday and Saturday at Rockingham while Kahne competes at the NASCAR Sprint Cup Series event at Texas Motor Speedway.