Kevin Harvick Inc. (KHI) proudly announces that Wisk® Laundry Detergent will be on board the No. 33 Chevrolet Silverado for the UNOH 225 at Kentucky Speedway on July 7. Four-time NASCAR Camping World Truck Series champion Ron Hornaday will wheel the Wisk® Laundry Detergent Chevrolet during the Thursday night showdown. The Kentucky race will mark Wisk’s®, second venture into the NASCAR industry as primary sponsor, but their first in the Truck Series.
Wisk®, the ultimate stain fighter and first liquid laundry detergent launched fifty-five years ago in 1956. Rejuvenating their brand in 2010, the company is focusing on the Science of Stain Fighting, introducing their new Stain Spectrum™ technology, which is engineered to fight a full range of stains.
“This has been a great season so far here at KHI with the announcement of all of our new partners and, of course, our success on the track,” said Hornaday. “We couldn’t be happier bringing Wisk® on board with KHI and into the Truck Series family. I have two victories and two top-10 finishes at Kentucky Speedway, and I’m anticipating going back for a third trip to Victory Lane.”
“With NASCAR’s strong following of fans and supporters, this is a great opportunity to generate additional exposure for our Wisk® brand,” said Elisabeth Heick, Manager Shopper Marketing. “Working with KHI has been a tremendous experience and we are very excited to see the No. 33 Wisk® Chevrolet on track in Kentucky. We wish to thank KHI for their devotion to our Kroger Wisk Mid-Atlantic partnership and we look forward to growing our relationship.”
Kevin Harvick Inc. PR
