Cole Custer Tackling Talladega

This weekend Cole Custer and the No. 41 team for Stewart-Haas Racing (SHR) head to Talladega, Alabama for the final superspeedway race of the season. Custer will make his 34th career NASCAR Cup Series start at the 500 mile event.


The rookie driver’s one previous NASCAR Cup Series start at Talladega Superspeedway was in June. Custer ran in the top-five during the event, but as the race went into overtime, he had to dive onto pit road from the fifth position after his Mustang began to starve for fuel. The late-race stop relegated Custer to a 22nd-place finish.


In this year’s two visits to Talladega’s sister track, Daytona (Fla.) International Speedway, Custer’s races both ended prematurely – in February due to a mechanical issue and last month after getting caught up in a late-race accident.


In the NASCAR Xfinity Series at Talladega, Custer made three starts between 2017 and 2019. He earned a best finish of ninth in 2018 with an average starting position of 12.3 and an average finishing position of 22.3. In the NASCAR Gander RV & Outdoors Truck Series, Custer made one start in 2016, which he started on the pole, led two laps and finished 29th after getting caught up in an accident.


While Custer did not advance to the Round of 12 in the Cup Series playoffs, he’s still eligible to finish as high as fifth in the final standings and can’t finish below 16th.


Last weekend at Las Vegas, the California native was having a solid day, even with a tight handling Mustang. An untimely late-race caution during a green-flag pit cycle forced Custer to take the wave-around in order to get back on the lead lap. Custer worked his way up to a 16th-place finish in his third Cup Series start at the intermediate oval.


So far this season, Ford has won 17 races, and Custer and his SHR teammate Kevin Harvick have both earned wins for the Blue Oval – one for Custer and nine for Harvick. Ford’s milestone 700th win in the Cup Series came at the hands of Harvick on Aug. 23 at Dover (Del.) International Speedway. Ford captured its first victory on June 25, 1950. Ford drivers made up 50 percent of this year’s starting playoff field, with eight drivers representing the Michigan manufacturer in the Round of 16, and five drivers continuing on to the Round of 12.


With Custer’s Cup Series win July 12 at Kentucky Speedway in Sparta, he became one of 10 drivers who have won in each of NASCAR’s top three national series, as well as in ARCA and one of NASCAR’s developmental series.


Team co-owner Gene Haas’ newest holding, Haas Tooling, was launched as a way for CNC machinists to purchase high quality cutting tools at great prices. Haas’ cutting tools are sold exclusively online at and shipped directly to end users. Beginning July 1, products became available nationally. The cutting tools available for purchase at are even more important during the current COVID-19 pandemic as CNC machines have become vital to producing personal protective equipment.


SHR has 74 starts at Talladega and one win, earned by Aric Almirola in October 2018. SHR dominated that day and had all four of its cars nose to tail leading the field in the closing laps. In total, SHR has two pole awards, eight top-fives and 23 top-10s along with 382 laps led at the 2.66-mile, high-banked superspeedway.


Haas Automation, founded by Haas in 1983, is America’s leading builder of CNC machine tools. The company manufactures a complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. All Haas products are constructed in the company’s 1.1-million-square-foot manufacturing facility in Oxnard, California, and distributed through a worldwide network of Haas Factory Outlets.


Custer, who had a trio of starts in the Cup Series in 2018, clinched 2020 Rookie of the Year honors in his official rookie season in NASCAR’s most prestigious series. Competing against fellow rookie notables Christopher Bell and Tyler Reddick, he was the only rookie to clinch a playoff spot this season. Custer was the highest finishing rookie at Las Vegas last weekend.