WHAT
As the “Official Chocolate of NASCAR” and sponsors of the popular No. 18 Toyota, M&M’S is all about making race day more fun for NASCAR fans. And this weekend at the Kentucky Speedway, M&M’S will award four fans with the ultimate upgrade, giving them the “Best Seats in the House” on race day.
Four fans will be provided with upgraded, M&M’S branded lounge-style seats for the race, Sprint Vision handsets, personal servers and M&M’S to watch M&M’S driver Kyle Busch defend his title from the best seats at Kentucky Speedway.
WHEN
The program kicks off in Kentucky for the Quaker State 400, with fans also having the chance to enjoy the Best Seats in the House thanks to M&M’S later in the year at Bristol, New Hampshire and Charlotte. The set of four seats will be installed the week prior to the race, and will only be available to fans for the NASCAR Sprint Cup Series Quaker State 400.
M&M’S is offering media the opportunity to preview the seats prior to the weekend for any broadcast/report LIVE from leading up to the Quaker State 400 to showcase this unique NASCAR experience to their viewers/listeners.
WHERE
The seats, located in the ADA section at the top of the grandstand directly in front of the start/finish line, will be available for previewing:
- Friday, June 29, 2012
- Saturday, June 30, 2012
WSPR
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