Gearing Up for Michigan Doubleheader

This weekend, Cole Custer, driver of the No. 41 Construction Mustang for Stewart-Haas Racing (SHR) and his fellow NASCAR Cup Series competitors head to Michigan International Speedway in Brooklyn for a doubleheader at the 2-mile track. The world’s best stock car drivers are scheduled to complete over 600 miles combined Saturday and Sunday in the backyard of manufacturer Ford, which is located approximately 65 miles northeast of the track in Dearborn. will share the No. 41 machine this weekend with Jacob Construction. Jacob adorned Custer’s Ford Mustang earlier this season at Martinsville (Va.) Speedway and Homestead-Miami Speedway. Jacob is a multifaceted firm with a focus on construction, development, design and technology services. Jacob provides clients with a wide range of services in the design build and construction management sectors of the construction industry. In conjunction with these services, Jacob self performs structural concrete, architectural and structural precast erection.


So far this season, the Mustang has earned 11 wins for Ford. Custer and his SHR teammate Kevin Harvick have both earned wins for the Blue Oval this season. A win this weekend would be huge for Ford and SHR. Not only because it’s close to Ford headquarters, but this weekend’s events have a unique trophy. The Michigan Heritage Trophy was created in 2013 and is awarded to the winning manufacturer of each race.


Custer heads into this weekend coming off of an eighth-place finish in last Sunday’s race at New Hampshire Motor Speedway in Loudon. Custer was able to work through a tight-handling Mustang and race his way up through the field. The top-10 finish marked his fourth top-10 in his last five starts. He was also the highest finishing rookie in the race.


The Ford driver has three starts in the Xfinity Series at Michigan. All three resulted in finishes of 12th or better, with a best of third earned in June 2018. In total, he has an average Michigan Xfinity starting position of 5.7 and an average finish of 8.3, along with 35 laps led.


In the NASCAR Gander RV & Outdoors Truck Series, Custer has one start at the Brooklyn track. In August of 2016, Custer started 18th and finished 22nd.


With Custer’s Cup Series July 12 win at Kentucky Speedway in Sparta, he became one of 10 drivers who have won in each of NASCAR’s top three national series, as well as in ARCA and NASCAR’s developmental K&N Pro Series.


Team co-owner Gene Haas’ newest holding, Haas Tooling, was launched as a way for CNC machinists to purchase high quality cutting tools at great prices. Haas’ cutting tools are sold exclusively online at and shipped directly to end users. Beginning July 1, products became available nationally. The cutting tools available for purchase at are even more important during the current COVID-19 pandemic as CNC machines have become vital to producing personal protective equipment.


There are six races left in the regular season before the playoffs start Sept. 6 at Darlington (S.C.) Raceway, and Custer’s win at Kentucky earned him one of the coveted playoff spots. Harvick also owns a playoff spot after multiple wins this season.


In 70 starts at the Brooklyn track, SHR has four victories – Kurt Busch and Clint Bowyer each with one win, and Harvick with two. In total at Michigan, SHR has 17 top-fives, 28 top-10s and 512 laps led.


Haas Automation, founded by Haas in 1983, is America’s leading builder of CNC machine tools. The company manufactures a complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. All Haas products are constructed in the company’s 1.1-million-square-foot manufacturing facility in Oxnard, California, and distributed through a worldwide network of Haas Factory Outlets.


Even though Custer had a trio of starts in the Cup Series in 2018, 2020 officially marks his Rookie of the Year campaign in NASCAR’s most prestigious series. He’s competing for rookie honors with notables Christopher Bell and Tyler Reddick. The three have battled against each other in the Xfinity Series and are making the full-time transition to the Cup Series together. Custer is the first of the 2020 rookie class to earn a win this season.