Joe Gibbs Racing (JGR) announces today that it has entered into an agreement with Bass Anglers Sportsman Society (B.A.S.S.) to serve as an associate sponsor on its No. 19 Toyota Camry driven by Martin Truex, Jr.
“B.A.S.S. is thrilled to enter into this partnership with Joe Gibbs Racing and the Bass Pro Shops No. 19 car,” said Bruce Akin, CEO of B.A.S.S. “As an avid outdoorsman and fisherman, Martin Truex, Jr. is a great fit as an ambassador for our sport. This partnership also amplifies our common partnerships with Toyota and Bass Pro Shops. Most importantly, in a year where we are celebrating the fans of B.A.S.S., it connects our organization with racing fans who are also fans of fishing.”
B.A.S.S. is the world’s largest fishing organization with a growing membership that has now reached 510,000. A media-and-events company that celebrated its 50thanniversary last year, B.A.S.S. conducts the world’s most prestigious professional bass fishing tournaments and reaches millions of fans each month through its flagship magazine, Bassmaster, Bassmaster.com, and the highly rated The Bassmasters television program.
“It’s great to have B.A.S.S. come on board as an associate sponsor with our No. 19 Toyota Camry,” said Martin Truex, Jr. “It’s no secret that I love fishing so this is obviously a great fit. B.A.S.S. has done a lot to advance the sport and I look forward to working with them and through their partnerships with Toyota and Bass Pro Shops.”