The SCOTT® Pro Shop Towels brand, a professional-grade clean up solution designed for automotive DIYers, announced today a new partnership with AJ Allmendinger, driver of the No. 22 Penske Racing Dodge Challenger in the NASCAR Sprint Cup Series.
Allmendinger will serve as the official spokesperson for the SCOTT® Pro Shop Towels “Take the Challenge” sweepstakes, which will offer automotive enthusiasts a chance to win a 2012 Dodge Challenger SRT. Consumers can enter to win at www.scottproshoptowels.com until the promotion ends on October 15, 2012. The program marks the first time SCOTT® Pro Shop Towels, a brand of Kimberly-Clark Professional, has used motorsports as a marketing platform.
“We are thrilled to be involved with the NASCAR Sprint Cup Series and partnering with AJ to promote the new SCOTT® Pro Shop Towels,” said Charlotte Ciccone, Marketing Specialist for Kimberly-Clark Professional. “NASCAR fans take great pride in their automobiles and we are excited to offer these loyal consumers another great SCOTT® Branded product that will meet their needs in the garage.”
Allmendinger will present the keys of the 2012 Dodge Challenger SRT to the winner of the SCOTT® Pro Shop Towels “Take the Challenge” sweepstakes on a segment of Powerblock on SPIKE TV in Nashville, Tenn., later this fall.
Allmendinger is in his first season with Penske Racing. Nicknamed “The Dinger,” he has been a fixture in the NASCAR Sprint Cup Series since 2007. A former Champ Car winner and Rookie of the Year, he worked his way through the open wheel ranks claiming multiple national and international titles.
“Between working on my No. 22 Penske Dodge and my Walldinger Racing karting team I use quite a few SCOTT® Pro Shop towels,” said Allmendinger. “I am honored to represent this high-performance brand and I look forward to helping make their first sponsorship in NASCAR a success.”
The “Take the Challenge” sweepstakes is sponsored by Kimberly-Clark Global Sales, LLC. To learn more about SCOTT® Pro Shop Towels or the “Take the Challenge” Sweepstakes visit www.scottproshoptowels.com.
Kimberly-Clark PR
