More than 500,000 consumers have already connected with NASCAR® Sprint Cup driver Kevin Harvick through the Champion® brand’s #ChampionChat social media campaign, and thousands more can join the conversation on Tuesday, April 10, at 7 p.m. ET via Twitter and TweetChat.com as well as the VYou.com conversational video site.
Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, is the official spokesperson for Federal-Mogul’s (NASDAQ: FDML) iconic Champion® brand of spark plugs, filters, wipers and performance chemical additives. He sets aside one evening each month for a 30-minute dialog with racing enthusiasts and consumers through the #ChampionChat social media series. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand’s @ChampionParts Twitter feed. In addition to the text-based chat, Harvick also records video answers to #ChampionChat questions received through VYou.com.
“This innovative program really demonstrates the power of social media as a brand-building tool,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “We connected with over a quarter of a million consumers in conjunction with Kevin’s March #ChampionChat session, and we expect to continue to expand our reach as we bring Champion’s ‘Performance Driven’ message to a new generation of automotive enthusiasts.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal Mogal PR
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