Race fans of all ages who have questions for NASCAR® Sprint Cup driver Kevin Harvick can participate in Federal-Mogul’s (NASDAQ: FDML) next #ChampionChat session this Tuesday, March 13, at 7 p.m. ET via Twitter and TweetChat.com.
Harvick, driver of the No. 29 Budweiser/Rheem/Jimmy John‘s Chevrolet, is the official spokesperson for Federal-Mogul’s iconic Champion® brand of spark plugs, filters, wipers and performance chemical additives. One night each month, he answers questions live for 30 minutes through the innovative #ChampionChat social media campaign. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand’s @ChampionParts Twitter feed.
Harvick will also record video answers to #ChampionChat questions received through the VYou.com conversational video site following the live chat on Twitter.
“We’ve had excellent questions in each of our first two #ChampionChat sessions, and Kevin really enjoys being able to provide an insider’s view of Sprint Cup racing,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “This program also offers the Champion team an opportunity to connect with millions of consumers who use our spark plugs and other performance-driven products in their cars, trucks, motorcycles, boats and lawn-and-garden equipment.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal Mogul PR
