Busch Beer cans, lug nuts and pipe from the local hardware store. A random list? Maybe, or maybe not. All of those items could help one lucky race fan secure his or her spot in NASCAR history and win a trip to the 2018 NASCAR Champion’s Week.
Busch Beer is asking NASCAR fans to design the Busch Pole Award trophy that goes to the driver who wins the most pole awards in 2018.
“Busch Beer has returned to our roots with the addition of the Busch Pole Award in 2018,” said Daniel Blake, Senior Director of U.S. Value Brands for Anheuser-Busch. “We started our involvement in NASCAR with the Busch Pole Award in 1978 and now we want to celebrate with our fans by asking them to design the year-end Busch Pole Award trophy. Not only do they get to design the Busch Pole Award, but we’ll bring them to the 2018 NASCAR Champion’s Week to present it to the driver with the most Busch Pole Awards of the season. We’re excited to see the passion, creativity and enthusiasm race fans have as they design the Busch Pole Award trophy.”
Submissions can be made during an 18-day period beginning Thursday, May 10 through Monday, May 28. Race fans can submit their design in any form, including but not limited to, napkin sketches, computer-drafted designs or even a photo of a hand-crafted trophy on Twitter using #BuschPoleContest by midnight on May 28. The only requirement is the use of the Busch Beer logo.
For official rules and step-by-step instructions, please visit www.busch.com/polecontest.
Busch will select three designs and then fans will have the opportunity to vote for the best of the three on the Busch Beer Twitter page, www.Twitter.com/BuschBeer, beginning June 10 and ending on June 24. Once the final votes are tallied, Busch Beer will announce the winner July 7 at Daytona (Fla.) International Speedway.
Anheuser-Busch’s history in NASCAR dates back to 1978 when it sponsored the Busch Pole Award. Additionally, Busch was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.
NASCAR and Anheuser-Busch announced on March 14, 2018, a multi-year agreement that welcomes the global brand back as an Official Partner and designates Busch Beer as the Official Beer of NASCAR®. The new partnership builds upon Busch’s industry-wide presence and includes sponsorship of the Monster Energy NASCAR Cup Series™ Busch Pole Award, rewarding the driver with the fastest qualifying time each week.