As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company (NYSE: GT) also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of uninterrupted commitment to the sport, making it one of the longest-running supply program participants in sport history.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the Company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
“NASCAR continues its clear role as the expert in stock car racing and has chosen Goodyear as the sole supplier. The contract extension continues Goodyear’s tradition of expertise and underscores the idea that racing just wouldn’t be the same without the superior performance provided by Goodyear tires,” said Kris Kienzl, Goodyear’s NASCAR marketing manager. “Fans also continue to recognize the Goodyear name because it’s become synonymous with great performance in auto racing.”
Goodyear’s racing division is using past experience, analytical testing and on-track runs in preparation for the three tracks scheduled for renovation in 2012 – Michigan International Speedway, Pocono Raceway and Kansas Speedway.
Ever-changing tire development for the nation’s premier racing series translates into new innovative technologies and manufacturing processes. Key innovations are not kept inside the racing division; they’re shared across the company, where many are adapted to make award-winning tires for street and highway usage.
“Our engineers learn a lot from Goodyear’s involvement in racing because it’s such a demanding environment,” Kienzl said. “Applying their knowledge to Goodyear consumer tires makes perfect sense. Our tire performance on the track translates directly into our performance off the track in delivering tires to the everyday driver.”
Goodyear PR
