Entering their ninth season with Richard Childress Racing driver Paul Menard, PEAK® Performance announced today the No. 27 Chevrolet will sport an exciting and electric look during 2012 Speedweeks at Daytona International Speedway.
Expanding on their hood sponsorship of the Menards Chevrolet, PEAK has redesigned the No. 27 Impala to be completely adorned with the signature “PEAK blue” and “Menards yellow” as the NASCAR Sprint Cup Series kicks off the season with the 54th running of the “Great American Race” on February 26. The special paint scheme will also be showcased in the Budweiser Shootout on February 18 and the Duel 150 qualifying race on February 23.
“PEAK has been a great partner to work with over the years,” commented Menard. “This year, to kick off the season at Daytona with a little extra punch, PEAK decided to run a vastly different paint scheme on the No. 27 Chevrolet. There is always a special energy going into Daytona and I know the team and I are all excited to get there and do everything we can to put the No. 27 PEAK car into Victory Lane.”
PEAK first partnered with the 2011 Brickyard 400 champion in 2004, but their relationship with Menards dates back to the home improvement chain’s IndyCar days. To celebrate the occasion and generate excitement with fans, PEAK will feature exclusive online Menard content in the days leading into the Daytona 500. The blog can be followed at www.peakauto.com/blog. Fans can also follow the march to Daytona at @peakauto on Twitter and on Facebook at www.facebook.com/peakauto.
Menard had an outstanding 2011 season, capturing his first-career Sprint Cup Series win with an emotional trip to Victory Lane at Indianapolis Motor Speedway and finishing 17th in the driver championship standings, his highest career finish. Menard enters his sixth year of NSCS competition in 2012 and will make his second career appearance in the annual Budweiser Shootout at Daytona.
RCR PR
