NASCAR and NBC Put Fans in the Driver’s Seat with Engaging New Options to Consume the NASCAR Sprint Cup Series Championship Finale
NASCAR® fans have more ways than ever to watch as the NASCAR Sprint Cup Series™ champion is crowned in this year’s finale at Homestead-Miami SpeedwaySM. Innovative new broadcast and digital outlets from NASCAR and NBC allow viewers to follow both the full driver field and the CHAMPIONSHIP 4® in the ultimate multi-screen experience during the Ford EcoBoost 400.
Live coverage begins on Sunday with Countdown to Green at 1:30 p.m. ET followed by the Ford EcoBoost 400 at 3:00 p.m. ET on NBC. Viewers can also tune-in for NBCSN Hot Pass, a simultaneous live feed with up to three different camera angles trained on each of the remaining four drivers. Closely watch every pass, pit stop and burn out from defending NASCAR Sprint Cup Series Champion Kevin Harvick, Kyle Busch, Jeff Gordon and Martin Truex, Jr. as they vie for the trophy in Miami. Coverage will also be available online via NBC Sports Live Extra.
Fans have a myriad of digital options in addition to the live broadcast, including the NASCAR Mobile™ app and RaceBuddy™, which will feature in-car cameras from each of the CHAMPIONSHIP 4 drivers. RaceBuddy offers 10 live HD race views, with backstretch and pit road cameras, while NASCAR Mobile features six in-car video feeds, a live leaderboard, in-car audio and a track position dashboard to easily follow favorite drivers during the championship race.
“Presenting new and engaging race content in a live format allows us to deliver greater value to our fans by amplifying their opportunities to consume NASCAR events,” said Tim Clark, managing director, digital platforms, NASCAR Digital Media. “With the multitude of options from both NASCAR and NBC, fans can watch from numerous viewpoints at the same time, giving them a front-row seat to what will certainly be an action-packed championship race.”
Viewers can follow @NASCAR and #TheChase or #Championship4 for real-time updates via social media on the most critical moments throughout the Ford EcoBoost 400.
Jeff Gordon fans can also supplement the race broadcast by following along with the four-time champion’s final ride via a live stream of his in-car camera this Sunday on the NASCAR YouTube page.
Tune-in to NBC at 3:00 p.m. ET on Sunday, Nov. 22, check out NBC Sports Live Extra, or listen to live coverage on Motor Racing Network (MRN) or SiriusXM NASCAR Radio, channel 90, to find out who the next champion will be in the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway.
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