Wonderful Pistachios, which has been rallying people to Get Crackin’ for three years, will now be revving people to Get Racin’ as the entitlement sponsor of Richmond International Raceway’s September 10 NASCAR Sprint Cup Series race. The Wonderful Pistachios 400 showcases one of the most anticipated racing events of the season, as it marks “One Last Race to Make The Chase.”
The multi-year race entitlement signifies Wonderful Pistachios’ entrance into the sport of NASCAR, and it couldn’t happen at a better time and place. When NASCAR descends upon America’s Premier Short Track, some of the best drivers in the world will battle for the final spots in the Chase for the NASCAR Sprint Cup. Wonderful Pistachios will be sold at concessions stands during Richmond’s race weekend, as well as at most International Speedway Corporation tracks.
“When NASCAR followers gather around the track or television to cheer on their favorite drivers at Richmond International Raceway, Wonderful Pistachios wants to be the winning snack,” said Mark Masten, vice president of sales and marketing, Paramount Farms – the supplier of Wonderful Pistachios. “The Wonderful Pistachios 400 will introduce millions of fans to the lowest-calorie, lowest-fat nut that’s fun to eat with friends and fellow fans.”
“Our ‘One Last Race to Make The Chase’ weekend just got even better with the addition of Wonderful Pistachios to the race weekend,” said track president Dennis Bickmeier. “The Wonderful Pistachios 400 at Richmond International Raceway will be one of the most exciting and anticipated events of the season and we’re happy to have them along for what is sure to be a wild ride.”
The Wonderful Pistachios 400 carries significance in relation to the Chase for the NASCAR Sprint Cup. Because it is the final race before The Chase, drivers will be vying for valuable spots in NASCAR’s championship. New for 2011, the top 10 drivers in the point standings earn a berth, with two “wild card” spots up for grabs. The “wild card” drivers are the two with the most wins in spots 11-20, meaning there could be a plethora of contenders.
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