Nelson Piquet Jr and TAG Heuer Join Forces with their Eyes on the Prize

Following his NASCAR Camping World Truck Series (NCWTS) victory at Las Vegas on Saturday night, Nelson Piquet Jr is proud to announce a new partnership with TAG Heuer Avant-Garde Eyewear, which will see the celebrated Swiss brand emblazoned on Piquet’s NCWTS Chevrolet Silverado, and on his helmet strip as the Brazilian guns for victories over the remainder of the 2012 season. 
 
The TAG Heuer brand is synonymous with high-performance and technology, which makes its partnerships in motorsport the perfect fit. TAG Heuer has long-term relationships with key ambassadors in Formula 1, NASCAR, Le Mans Sports cars and the World Rally Championship. It is now joining forces with Nelson Piquet Jr, a race winner in the NCWTS and NASCAR Nationwide Series. TAG Heuer is also involved in tennis, America’s Cup sailing and rugby and has Hollywood stars Leonardo Di Caprio and Cameron Diaz as faces of the illustrious brand.
 
Nelson Piquet Jr became the first Brazilian to win a NASCAR category race when he took victory at Bristol Motor Speedway on 17 March 2012 in the NASCAR K&N East Pro Series. He has since followed that up with maiden victories in the NASCAR Nationwide Series and NASCAR Camping World Truck Series. His results so far have meant that he has joined an elite group of just eight foreign born drivers to visit Victory Lane in NASCAR. Amongst his seven colleagues include motorsport greats Mario Andretti and Juan Pablo Montoya. 
 
Nelson Piquet Jr: “I am delighted that TAG Heuer Avant-Garde Eyewear are taking this journey with me in NASCAR. It’s an honor for me to be an ambassador of such a prestigious brand, and I look forward to sharing my successes with them. I am excited to work with TAG Heuer and hope to bring the Eyewear to Victory Lane at Las Vegas Motor Speedway this weekend.”
 
Robert Cooper, Director of Racing, TAG Heuer Avant-Garde Eyewear: “We look forward to working with Nelson Piquet Jr as an Ambassador for the TAG Heuer Eyewear brand.  After meeting with Nelson and realizing his competitiveness, we hope to have a great relationship for years to come.  TAG Heuer is affiliated with leading personalities and properties around the sports and entertainment world and Nelson Piquet Jr will fit that role perfectly. He has unquestionable premier talent in NASCAR.”
 
Nelson Piquet PR
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