Riley's Brewing Company to partner with NEMCO Motorsports

NEMCO Motorsports announced today that it has partnered with Riley's Brewing Company, Inc. as a multi-year associate sponsor with drivers Joe Nemechek and John Hunter Nemechek. Joe Nemechek will pilot the Riley's Brewing Co. Hard Hand Crafted Root Beer Chevrolet with NEMCO Motorsports, and Riley's Brewing Co. Hand Crafted Root Beer will adorn the side of the No. 8 Chevrolet driven by John Hunter Nemechek, debuting at the NASCAR Camping World Truck Series (NCWTS) event at the Chicagoland Speedway on Friday, September 18.

“Being a fan of NASCAR, it was an honor for Riley’s Brewing Company to come together with the Nemechek father and son duo,” Daniel Riley, president of Riley’s Brewing Company, said. “Being a family business ourselves, it gives me a great pride to see values and competition passed down in the family-owned NEMCO Motorsports. Whether you are fighting for position on the track, or shelf space in a store, when you are a family, you learn never to give up.

“Riley's Brewing Company, Inc. is a family brewery and happy to be sponsoring a family team.”

Launched into full production this year, Riley's Brewing Co. Hard Hand Crafted Root Beer is a product of Madera, California.  Riley passed down his family’s beer making tradition by working tirelessly from his garage to craft beers. At 5% ABV, the sweet, and smooth finish is created by Riley’s grandfather’s original root beer recipe.

Riley said Joe Nemechek was a natural ambassador for the product because “Nemechek is one tough cookie. He is smooth when he needs to be, yet with that extra kick.”

Riley's Brewing Co. non-alcohol root beer logo will be display as an associate sponsor on the NASCAR Camping World Truck Series No. 8 Chevrolet of John Hunter Nemechek.

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Steven B. Wilson

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