Goodyear Shifts Branding for Camping World Trucks

After 10 years of branding its NASCAR Camping World Truck Series tires with the “Wrangler” name, The Goodyear Tire & Rubber Company has made a switch for the 2014 season.

Responding to the changing tide of its passenger truck tire buyers, the Akron, Ohio-based tiremaker will now brand its truck series tires as “Eagle” to match how it identifies its products in NASCAR’s Sprint Cup and Nationwide Series.

“What we’ve found, as a company, is that more of our customers who buy tires for their street trucks are now buying ‘Eagles,’” said Greg Stucker, Goodyear’s director of race tire sales. “While our ‘Wrangler’ line is still an extremely popular choice for those consumers that need a more rugged tire, the ‘Eagle’ brand is a performance tire, which goes along with today’s changing demands. Since we have branded our Sprint Cup and Nationwide tires as ‘Eagle’ since 1980, race fans also identify that as our racing brand.”

The move is effective as of Daytona Speedweeks 2014, marking the first time Camping World Truck Series teams will have run Goodyear Eagles since the season ending race of 2003 (Nov. 14) at Homestead Miami Speedway.

Goodyear PR

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Steven B. Wilson

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