The Jordan Brand's iconic Jumpman logo will adorn the No. 51 Toyota Tundra of Denny Hamlin this Saturday, Oct. 26as he races for his third-straight NASCAR Camping World Truck Series win at Martinsville (Va.) Speedway for Kyle Busch Motorsports. Hamlin is the two-time defending winner of the Kroger 200 race at Martinsville.
For Hamlin, who began a relationship with the Jordan Brand in 2011 and wears a Jumpman firesuit and racing gloves, it wouldn't be his first three-peat at Martinsville. Hamlin won three straight NASCAR Sprint Cup Series races at the historical Virginia half-mile short track over the 2009-10 seasons.
"To have the Jumpman on the truck at Martinsville is the perfect fit," said Virginia-native Hamlin, a season ticket holder of Michael Jordan's Charlotte Bobcats NBA franchise. "Michael has expressed interest in taking the next step with their Jordan Brand sponsorship, so what better opportunity than going after three in a row at one of my favorite tracks."
While this NASCAR race marks the first-ever primary car or truck sponsorship for the Jordan Brand, the shoe and apparel company has a long track-record of supporting Michael Jordan Motorsports, a motorcycle racing team founded by Jordan in 2004 that competes in the AMA Pro National Guard SuperBike Championship series.
"Denny is a winner, especially at Martinsville Speedway, where he has 'home court advantage,'" said Jordan. "When Denny said he wanted to get the three-peat at Martinsville, it was a no-brainer for the Jordan Brand to be a part of it."