On Wednesday, Lafferty Motorsports was pleased to announce it would be adding Whisky River as an associate sponsor for Chris Lafferty’s No.89 entry in the N.C. Education Lottery 200. Whisky River will join primary sponsor NASCAR SpeedPark® and associate sponsor Blue Ox for the Camping World Truck Series race at Charlotte Motor Speedway on Friday night, May 20, 2011.
Whisky River, owned by NASCAR superstar Dale Earnhardt Jr., has quickly become a late-night hot spot in downtown Charlotte, N.C. At Whisky River, the unpretentious charm, feel-good music and spontaneous atmosphere has made them the South's favorite spot to unwind. Opened in 2008, Whisky River has cemented itself as nightlife royalty in a short period of time. From students to professionals, fun-seekers of all ages can find a reason to enjoy Whisky River. Located at EpiCentre in uptown Charlotte, Whisky River delivers some of the best live performances by today's chart-topping artists, plus world-class DJs playing rock, country and all around fun music seven nights a week! With celebrity guests dropping in from time-to-time, you never know who you will run into at Whisky River.
Lafferty recognized this and wanted to bring his late night show, “The Last Lap with Chris Lafferty”, to Whisky River. “Whisky River has the perfect atmosphere for our late night show. We look forward to working with them as we continue to film Season one,” says Lafferty. “Having Whisky River ride-along with us in the Truck race at Charlotte, will allow us to promote them during NASCAR’s biggest week in Charlotte.”
“The Last Lap with Chris Lafferty” is a new, late-night TV show with a racing theme. The show will follow a traditional late-night show format with driver and celebrity guests, closing the show with a special musical guest. Lafferty will film at Whisky River on Wednesday May 18th and Wednesday May 25th , from 6-8pm.
Whisky River is located at 210 East Trade Street in the Epicentre of downtown Charlotte. Visit Whisky River CLT on Facebook or whiskyrivercharlotte.com for more information!
Lafferty Motorsports PR