Formula E and UNICEF have today launched a campaign and short film, Take a Breath featuring Actor and UNICEF Ambassador Tom Hiddleston.
With two billion children living in areas where air pollution levels exceed World Health Organisation standards, the electric racing series and its charity partner, UNICEF, has dedicated a campaign to highlighting the impact that air pollution has on children to raise awareness and drive action to improve it.
The campaign opens with a powerful spoken word short film, produced by creative agency WING, featuring multi-award winning Actor and UNICEF Ambassador Tom Hiddleston. The film includes powerful voices of children and young people, as they express the reasons for their concerns about climate change. The campaign launch will be followed by information and awareness building materials that will feature across Formula E’s social media platforms and future events.
Discussing the campaign, Actor and UNICEF Ambassador Tom Hiddleston said: “Air is life and must be protected for our children. A global generation of children will grow up in a world made more dangerous and uncertain because of our changing climate. Formula E and UNICEF have come together to create Take a Breath, a short film that aims to raise awareness and highlight the importance of clean air, in order to make a better, safer world for every child.”
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