Valvoline™ and Hendrick Motorsports Launch Pit Pals™ Bobblehead Retail Promotion

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In: NASCAR Cup Series News

 For NASCAR super fans, racing aficionados, collectors and sports lovers nationwide, Valvoline™ – the petroleum industry’s first U.S. trademarked motor oil brand celebrating its 150th anniversary throughout 2016 – is launching a custom designed Pit Pals™ Bobblehead retail promotion in partnership with Hendrick Motorsports.

Now through May 4, 2016, with every five quarts of any Valvoline Motor Oil purchased at select retailers, consumers will have the opportunity to receive their choice of four Pit Pals™ Bobbleheads* featuring Hendrick Motorsports drivers – Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Consumers can quickly upload their receipts and redeem the offer at GetPitPals.com. Details are available online or at participating retailers.

Customers are encouraged to collect all four racers, with each five-quart purchase earning customers one Pit Pal™ Bobblehead of their choice. Quantities are limited. Consumers will receive their bobblehead in unique Valvoline replica oil cans, which celebrate the rich history of innovation as Valvoline marks its 150th milestone.

“The 2016 NASCAR season is upon us, and we are proud to launch this fun, fan-friendly promotion alongside our teammates at Hendrick Motorsports,” said Jamal Muashsher, Valvoline global brand director of marketing.

This marks the first partnership activation in 2016 for Valvoline and Hendrick Motorsports, which announced a four-year agreement in September 2013 that kicked off the following NASCAR season.

“Throughout 150 years in business, Valvoline has been committed to auto racing and its fans,” said Patrick Perkins, Hendrick Motorsports’ vice president of marketing. “In that tradition, this promotion offers them a great collectible that can be enjoyed for years to come. The bobbleheads are terrific, and we’re excited to partner with Valvoline to support this program across the country. It’s something everyone can have fun with.”

As part of this retail promotion, a series of special videos, featuring Hendrick Motorsports drivers alongside their bobblehead PitPalsTM, will be available on GetPitPals.com as well as being released via Valvoline social media channels.

Follow www.facebook.com/Valvoline and www.Twitter.com/Valvoline for updates on this and other Valvoline activations.

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