“NASCAR’s announcement that Monster Energy, through a multi-year partnership, will become the entitlement partner of NASCAR’s premier series is exciting news for the entire industry. Monster Energy is a powerful and strong American brand that will continue to grow and elevate the sport for years to come. As only the third entitlement partner in series’ history, we look forward to welcoming them in February to Daytona International Speedway as they launch their platform and begin engaging fans during Speedweeks and the prestigious 59th DAYTONA 500.”
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