NHRA invites new fans to a “Baptism by Nitro!”

NHRA today announced “Baptism by Nitro,” an exciting new campaign that energizes race fans to bring NHRA drag racing newcomers and immerse them into the sensations of the world’s fastest and most powerful motorsport.

 

Inspired by the popular phrase “Baptism by Fire,” a commonly used phrase to describe when an individual is thrust into a new situation, experience or environment, “Baptism by Nitro” is NHRA’s call to encourage long-time fans to bring a family member or friend that hasn’t experienced the heart-pounding atmosphere of the NHRA Mello Yello Drag Racing Series.

 

A fan’s first nitro experience is unforgettable. The rumble of 10,000 horsepower side-by-side action and the smell of the nitro-burning cars launching down the dragstrip at more than 300 mph are sensations that can only be experienced at an NHRA national event. Diehard fans flock to the world famous open pits, watching the buildup and teardown of every racecar competing during the weekend. The exhilarating action and fan accessibility are just a few of the many reasons why NHRA drag racing has developed an incredible fan base, one of the most loyal in sports.

 

Throughout the 2015 NHRA Mello Yello Drag Racing Series season, NHRA fans are encouraged to share first-time fan “Baptism by Nitro” experiences on social media. Prizes will be given away all year to the best nitro rookie reactions captured in the pits or in the grandstands and posted to Facebook, Twitter and Instagram. All posts should include the hashtag #BaptismbyNitro and tag @NHRA.

 

Prior to the season-opening Circle K NHRA Winternationals, fans are encouraged to go online and nominate a nitro rookie and explain why their designated candidate deserves a VIP “Baptism by Nitro” experience. The winning entry will receive four tickets to the 2015 Circle K NHRA Winternationals, VIP “Inside the Ropes” access for a nitro warm-up and starting line access where each new fan will be truly baptized by nitro. Fans can log on to http://bit.ly/BapNitroPC1 or visit NHRA’s Facebook page for their chance to win this VIP experience. An exciting visual preview of the new campaign can be seen and shared at http://bit.ly/BBNitroVid

 

Fans of other race markets need not to worry; the VIP “Baptism by Nitro” experience will be awarded at stops on the NHRA Mello Yello Drag Racing Series circuit in 2015. Stay tuned for contest details.

 

Adam Sinclair