Alcon Shares Vision Innovation with Hendrick Motorsports’ Pit Crew

By:
On:
In: Racing News

In the world of motorsports, the difference between winning and losing happens in the the blink of an eye. Sometimes, how your team performs in the pits can make or break your weekend. For this reason, Hendrick Motorsports recently spent a day working with Alcon – the global leader in vision care – and its DAILIES® TOTAL1® contact lens brand to help  bring the latest advancements in vision care technology to its roster of elite pit crew athletes.

As part of the program, Alcon’s “A”’ Team of sports vision doctors conducted a first-of-its-kind vision “training camp” on site at the Hendrick Motorsports headquarters for nearly 50 of the organization’s Hendrick pit crew athletes across the #5, #24, #48 and #88 NASCAR Sprint Cup Series teams.

“Our high performance vision testing uses the latest technology and training to help athletes determine how well their eyes perform, beyond the basic ability to see letters and objects clearly on a standard eye chart,” said Dr. Don Teig, founder of the “A” Team – High Performance Vision Associates. “We start by measuring each athlete’s visual acuity, eye-hand coordination, contrast sensitivity and reaction time to assess how well an athlete sees and then provide a game plan to address areas of improvement.”

To provide the best eye care for athletes, Teig also spends time educating both athletes and trainers on the latest advancements and technology available.

“Like any working professional, these athletes put in long hours and need to be completely focused on the task at hand. They cannot afford to deal with missteps or “fumbles” that stem from vision issues or eye discomfort,” continued Dr. Teig. “With more than a decade of product development, the Alcon DAILIES®TOTAL1®contact lens is the most high-tech lens on the market, combining, for the first time, the highestbreathability1 and an exceptional, game-changing comfort that lasts all day.2”

Of course, it wasn’t just the over the wall crew who participated in the testing. Media members representing a wide variety of outlets were also invited to take part in the bevy of tests. It definitely answered the question as to whether or not racers are indeed athletes.

“We were incredibly excited to visit Hendrick Motorsports and its impressive team of athletes,” said Robert Kinzie, Brand Manager, Alcon DAILIES® TOTAL1®. “Performance is at the heart of the DAILIES® TOTAL1® brand and we are dedicated to delivering the ultimate lens-wearing experience for high-performance elite athletes, weekend warriors or everyday consumer.”

For more information about Alcon DAILIES®TOTAL1®, visit www.dailies.com and on Facebook, Twitter and YouTube.

 

　

    1. Based on the ratio of lens oxygen transmissibility; among daily disposable lenses; Alcon data on file, 2010. High oxygen transmissible lens. Dk/[email protected]. Other factors may impact eye health.

 

    1. In a randomized, subject-masked clinical study; Alcon data on file, 2011.

 

Adam Sinclair
Latest posts by Adam Sinclair (see all)
Post Views: 68