Bellator MMA announced earlier today that they partnered with NASCAR and Monster Energy to have a boxing ring in the midway on racedays.

Hours later, that statement from Bellator was retracted, despite being retweeted numerous times on Twitter, with the words “details to come”.

The initial announcement from Bellator mentioned that the boxing ting would be at the All-Star Race at Charlotte Motor Speedway, The Bass Pro Shops NRA Night Race at Bristol Motor Speedway, the Alabama 500 at Talladega Superspeedway in October, and the Ford 400 at Homestead-Miami Speedway.

Here is the first announcement:

Bellator and Monster Energy have had similar activations across Monster Energy AMA Supercross in recent years.

NASCAR has released a statement about this new deal.

“NASCAR does not have a partnership with Bellator.”

This announcement comes off the heels of the Joey Logano and Kyle Busch incident at Las Vegas Motor Speedway.

On April 4th, Bellator MMA re-released the press release that has no mention of NASCAR. However, it mentions that this is a Monster deal, not a NASCAR deal. Bellator mentioned that they would be part of the fan-activation on the midway, exclusively for those at select tracks, which have yet to be released. 

 

DAYTONA BEACH, Fl— When Monster Energy was announced as the title sponsor for NASCAR’s premier series, their sense of activation was going to be considered “fun” and different than what fans have seen before.

However, during one of the sports marquee weekends, Monster’s activation does not show that they are the title sponsor for one of the top motorsports entities in the United States.

Just last weekend, Monster Executives told SB Nation that they were taking a “wait-and-see” approach.

“We want to go into the season and learn as we go,” Mitch Covington, Monster’s Vice President of Sports Marketing, told SB Nation. “And I think you’ll see our presence build somewhat as the races go. Some races we’ll have more presence than others. We really just want to build it out first, (rather) than go all-in for the first weekend and the Clash.”

Over the past week, there was roughly nine posts mentioning “Daytona 500” or “NASCAR” on the Monster Energy Twitter page.

Compared to the opening weekend of Daytona Speedweeks for NASCAR, Monster’s activation has increased, but it is still lacking. Xfinity, who sponsors NASCAR’s number two series, has better activation compared to Monster.

Currently, Monster’s activation includes a social deck that showcases Monster girls and provides fans the opportunity to “sample” full cans of Monster’s products. On the social deck, there are video screens that showcase Monster’s other motorsports sponsorship. Outside of the social deck, Monster has a steel ball and rally cars for demostrations. The crowd at the Monster station was mainly filled with men.

Besides limited Monster Energy NASCAR Cup gear at the Fanatics tent, logos posted on the wall, logo in the grass, and a small section in the midway Monster’s activation is not that of other sponsors.

Monster has launched a microsite that provides content for the series.

However, the Xfinity activation showcased Xfinity products such as the X1 platform. Xfinity also had a spin to win game, virtual reality station that showed what it is like behind the wheel at Daytona, photo opportunity with a fan’s head and a fire suit. Xfinity even had a showcar to which fans can take pictures of. The people manning the station were engaging with customers asking if they had Xfinity or have tried out different products. The main demographic was a mixture of men and women.

Number Driver Primary Secondary    
1 Kurt Busch 460.4250 457.6000    
2 Brad Keselowski 466.2125 452.6750    
3 Austin Dillon 469.0125 462.0250    
4 Kevin Harvick  469.5750 452.0125    
6 Ryan Newman 466.2750 461.3500    
8 Tyler Reddick 457.6750 468.6000    
9 Chase Elliott 468.2125 467.0375    
10 Aric Almirola 466.9625 468.9375    
11 Denny Hamlin 467.4750 462.4250    
12 Ryan Blaney 464.7000 464.9250    
13 Ty Dillon  469.3750 464.3750    
14 Clint Bower 468.0875 469.7375    
15 Brennan Poole/Premium Motorsports 461.2500 466.4000    
16 Justin Haley 469.2375 464.4625    
17 Chris Buescher 460.9500 462.2000    
18 Kyle Busch  467.4500 462.5000    
19 Martin Truex Jr.  467.5375 462.2750    
20 Erik Jones 462.5250 462.4750    
21 Matt DiBenedetto 465.8875 463.0375    
22 Joey Logano 464.8250 451.8250    
24 William Byron 467.0625 452.2375    
27 Reid Sorenson  460.5750 462.0125    
32 Corey LaJoie 462.2500 467.2500    
34 Michael McDowell 467.1125 463.3000    
36 David Ragan - Rick Ware Racing 467.8500 469.1000    
37 Ryan Preece  453.8625 457.5375    
38 JH Nemechek 463.3125 461.8375    
41 Cole Custer 469.1375 466.5000    
42 Kyle Larson 452.4750 457.2350    
43 Darrell "Bubba" Wallace Jr.  463.3375 464.3125    
47 Ricky Stenhouse Jr.  463.6875 457.6500    
48 Jimmie Johnson 465.8625 457.9875    
49 Chad Finchum TBD TBD    
51 Joey Gase 451.7125 457.8125    
52 BJ McLeod 464.3500 461.3375    
54 JJ Yeley 451.5625 451.5125    
62 Brandan Gaughan 451.3250 467.8875    
66 Timmy Hill 458.5375 467.6875    
77 Ross Chastain 464.9500 466.1000    
88 Alex Bowman 466.7875 465.2875    
95 Christopher Bell 469.5875 468.6875    
96 Daniel Suarez 453.9250 468.1375    
00 Quinn Houff 456.2625 462.8125    
* NASCAR 1 & 11 461.2000 * * *
* NASCAR 2 & 12 464.6000 * * *
* NASCAR 5 & 15 451.2250 * * *
* NASCAR 10 451.5750 * * *
* RACE CONTROL 461.2000 * * *
* RACE CONTROL B/U 464.6000 463.6250 * *
* SAFTY/FIRE 451.2250 * * *
* NASCAR Weather 467.8500 * * *
* MRN Radio 454.0000 * * *
* PRN Radio 454.0000 * * *
* TBA 450.6250 * * *
* TBA 450.1750 450.1250 450.1375 450.1000
* TBA 450.2750 450.6875 * *
* TBA 462.0250 462.0500 450.7625 455.5875
* TBA 450.5875 * * *
* FOX 450.2375 450.3000 450.0375 *
* SPEED 450.1125 * * *
* ROWDY Pre-Race Show 454.5000 * * *
* ROWDY Classic Interviews 454.7000 * * *