Speedway Digest Staff
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Azulana, the first and only RTD beverage made with 100% blue agave tequila and sparkling soda, today announced an integrated partnership with celebrated NASCAR driver Timmy Hill (#66 Toyota Camry) and MBM Motorsports. The partnership kicked of last week will continue into the upcoming O’Reilly Auto Parts race, taking place at the virtual Bristol Motor Speedway.
NASCAR’s traditional 36 event season was suspended four races into the season, due to the COVID-19 outbreak. Determined to continue providing their loyal fans with exciting competition, NASCAR created a “new normal”, launching their iRacing series on March 22nd, 2020. The NASCAR iRacing Series allows top drivers to compete virtually, using high-tech simulators and virtual racetracks, which are modeled after some of the world’s most famous speedways, and laser scanned to highlight intrinsic details of each location.
The first iRacing event at the virtual Homestead-Miami Speedway drew 903,000 viewers to Fox Sports One. The most watched e-sports event in U.S. history, this race was the #1 trending topic on Twitter during the actual race, beating out COVID-19. The second race, The O’Reilly Auto Parts, took place at the virtual Texas Motor Speedway on March 29th, where Timmy Hill and his #66 Toyota Camry took home the win for MBM Motorsports. This race drew in almost 2M viewers, and was watched on FOX, FS1 and Foxsports.com.
Hill will compete for the win once again this during this weekends race, taking place Sunday, April 5th at the virtual Bristol Motor Speedway. This race, which will include drivers from the NASCAR Xfinity Series, NASCAR Gander RV & Outdoors Truck Series, ARCA, the NASCAR PEAK Mexico Series and the NASCAR Whelen Euro Series, will be broadcast at 1PM EST on FOX, FS1 and Foxsports.com.
Azulana’s partnership with Hill and the MBM Motorsports team includes logo placement on the #66 Toyota Camry, as well as social media amplification on both the driver and brand’s channels. Hill participated in an Instagram Live during race day on March 29th, providing fans with added content to engage more personally with Hill surrounding the exciting event.
“As a society, we’ve always been incredibly passionate about live sporting events, and it’s something many of us have been missing given the current circumstances,” stated Henry Morita, CEO and Founder of Azulana / Pure Azul Beverage Company. “At Azulana, we’re committed to championing new or different ways we can still enjoy the traditions that have always been an important part of our everyday lives - particularly from a virtual perspective. We saw NASCAR iRacing, and specifically a partnership with a driver as dynamic and promising as Timmy Hill, as an opportunity to continue to amplify and support exciting sporting events that we can enjoy while we stay safe at home.”
Azulana, which was introduced in Southern California in August 2019, is produced in Jalisco, MX, and is the “Official Sparkling Tequila” of the Pasadena Rose Bowl. Available in three flavors – Original, Lime and Pineapple Rosemary – the product features 4.3% ABV and 145 calories per serving. The brand is currently expanding their distribution significantly, and will be available in additional states including Texas, Tennessee and Idaho in the next eight weeks, which is also why they believe this foray into the NASCAR iRacing world well help further introduce the innovative brand to a wider audience in the US.
“We want to continue to push the envelope when it comes to cutting edge and unique partnerships or integrations, which is why our relationship with Timmy Hill and the NASCAR iRacing community as a whole is something we’re incredibly excited about,” stated Morita. “This new spin on a beloved sport allows us, as a community, to connect in new and different ways, and to experience the thrill of racing in a whole new light.”
Additional sponsors to recently sign onto Hill’s team include RoofClaims.com, Pit Boss and Bradshaw Bourbon. For more information on Azulana, visit www.azulana.life, or follow the brand on Instagram (@azulanatequila). For more information on Timmy Hill and the MBM Motorsports team, visit www.mbmmotorsports.com. For more information on the upcoming NASCAR iRacing schedule, visit www.NASCAR.com.
Dover International Speedway’s coveted Monster Trophy ranks No. 2 in NASCAR.com list of top Cup Series awards
One of the few certainties in motorsports is that all drivers are eager to add Dover International Speedway’s Monster Trophy to their collections.
Just last year, when all of Dover’s Monster Trophies were made in a brilliant gold color in honor of the track’s 50th anniversary season, winning drivers including Cole Custer, Kyle Larson and Martin Truex Jr. made a point of mentioning how coveted the Monster Mile prize is for all competitors.
“I saw the trophy in the driver’s meeting yesterday and I said that’s pretty awesome,” Truex said in May. “That golden one is special. It’s pretty awesome to win on the 50th anniversary of Dover International Speedway.”
Apparently, it’s a feeling shared throughout the NASCAR world.
In a NASCAR.com article headlined “The Best Trophies In NASCAR, Ranked,” posted on Friday, April 3, the Monster Trophy ranked No. 2 out of 16 track prizes, behind only Martinsville Speedway’s grandfather clock.
“The Monster Mile's marvelous, mammoth, monster mascot, Miles, makes many memories magnifying medalists’ mantles of mementos,” NASCAR.com’s article states.
The first Monster Trophy was awarded on Sept. 26, 2004, after Ryan Newman won the “MBNA America 400” NASCAR Cup Series race. In total, 31 Monster Trophies have been awarded to Dover Cup Series winners, with Jimmie Johnson leading all drivers with nine.
The next Monster Trophy is scheduled to be awarded during Dover’s Aug. 21-23 NASCAR weekend which includes the “Drydene 400” NASCAR Cup Series race on Sunday, Aug. 23.
NASCAR.com’s full list can be found at https://www.nascar.com/gallery/best-trophies-nascar-ranked/.
Follow Speedway news and updates on DoverSpeedway.com and keep track of the latest announcements via social media at Facebook.com/DoverInternationalSpeedway, or on Twitter and Instagram at @MonsterMile. For ticket information call (800) 441-RACE.
Dover Motorsports PR
GunBroker.com Partners with Garrett Smithley and Rick Ware Racing for the iRacing Pro Invitational Series
GunBroker.com has partnered with Garrett Smithley and Rick Ware Racing for the eNASCAR iRacing Pro Invitational Series, starting at Bristol Motor Speedway. GunBroker.com will serve as a primary sponsor on the No. 51 entry for the next five iRacing events.
"I am excited to have GunBroker.com on board my No. 51 entry," commented Garrett Smithley. "I have been iRacing for several years, and I'm glad that NASCAR, iRacing and Fox Sports have given the drivers, teams and sponsors the opportunity to continue to race, during this difficult time."
GunBroker.com is an online marketplace where buyers can shop for new and used guns, ammunition, and accessories. While the recent surge in demand for firearms and ammunition has created shortages at many local shops, the GunBroker.com marketplace has plenty of inventory available for immediate delivery. GunBroker.com, a long- time sponsor of NASCAR race teams, has been out of the sport for eight seasons but saw an opportunity to return through the eNASCAR platform.
“iRacing is great racing and wonderful entertainment in these difficult times.” Said Steve Urvan, CEO of GunBroker.com. “We are excited to partner with our long- time friend Rick Ware and up-and-coming driver Garrett Smithley and look forward to seeing them both in victory lane.”
In addition to sponsoring Smithley in the iRacing Pro Invitational Series, GunBroker.com will be offered the primary sponsorship for the Brickyard 400 at Indianapolis Motor Speedway, July 4th weekend. Smithley will pilot one of the Rick Ware Racing charters in the coveted event.
“We’re thrilled to have GunBroker.com back on board with Rick Ware Racing,” said team owner, Rick Ware. “Garrett is a fantastic young race car driver and has recently been given the opportunity to showcase his talent in the iRacing Series. Having GunBroker.com come back on board not only for the iRacing events, but as a potential primary for other Cup events is a huge opportunity, especially during this difficult time."
Longtime Bristol Motor Speedway partner Food City is continuing its long running fan fest in a virtual sense today (Friday, April 3).
Food City Family Race Night will be held on the Food City social channels (Facebook, Twitter, Instagram) beginning at 1 p.m. and running through 9 p.m. Food City will share their favorite memories of the fan-favorite event and engage with fans and drivers throughout the day. Those interested in sharing their favorite photos from previous Food City Family Race Night events can use the hashtag #FCRaceNightMemories.
Food City Family Race Night kicks off a fun weekend of virtual race activities, culminating with the eNASCAR iRacing Pro Invitational Series Food City Showdown on Sunday, April 5 at 1 p.m., simulcast on FOX (where available), FS1 and the FOX Sports app.
“Due to challenges related to the coronavirus pandemic, the debut of the Next Gen car will be delayed until 2022. The decision was made in collaboration with the OEMs and team owners. We will continue to develop the Next Gen car, and a revised testing timeline will be shared when more information is available.” – John Probst, NASCAR Senior Vice President of Racing Innovation
Just days after breaking its own record for staging the most-watched eSports event in television history, NASCAR today announced a slate of new fantasy and prop betting offerings on the eNASCAR iRacing.com Pro Invitational Series, created courtesy of NASCAR’s official gaming partner, Penn Interactive.
In February, NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc. (PENN: NASDAQ) (“Penn National” or the “Company”), announced a new multi-year partnership that led to the creation of a brand new, free-to-play, mobile game named NASCAR Finish Line, which offered users the chance to win a $50,000 jackpot every race. Now, today, courtesy of Penn Interactive, the app is being relaunched to include eNASCAR contests – thus providing fans of the fast-growing eNASCAR iRacing.com Pro Invitational Series with even deeper ways to engage with the sport.
Alongside the launch of the game, Penn also announced that it would serve as the entitlement sponsor of the upcoming eNASCAR iRacing.com Pro Invitational Series event from virtual Dover International Speedway on Sunday, May 3rd. The event will be entitled by the eNASCAR Finish Line app. It also will feature special integration from Barstool Sports’ personalities – with more details slated to come at a later date.
“During this time of uncertainty, eNASCAR has provided sports fans around the world with an exciting form of sports entertainment that is helping restore some normalcy to the weekend,” said Scott Warfield, NASCAR managing director of gaming. “Now, courtesy of our partners at Penn Interactive, fans can foster an even deeper connection with the new series and have even more incentive to tune into eNASCAR on FOX and FS1.”
The newly relaunched eNASCAR Finish Line mobile game is available now across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win a $5,000 jackpot by accurately predicting the top two finishers and the highest finishers across six different groupings of four drivers.
In addition to the gamification elements that fans will be able to enjoy alongside eNASCAR, more fans than ever before will be able to engage with the fast-growing eSport courtesy of NASCAR.com.
eNASCAR.com has been freshly updated to reflect the addition of the eNASCAR iRacing.com Pro Invitational Series – providing fans with a centralized hub for information surrounding the world’s most watched eSport series.
Fans can tune in this weekend to watch a full slate of eNASCAR iRacing.com Pro Invitational Series events from virtual Bristol Motor Speedway, with the main event, the “Food City Showdown”, being televised live at 1 p.m. ET on FOX, FS1 and the FOX Sports App, while a separate event from virtual BMS, Saturday Night Thunder, will be live-streamed on eNASCAR.com on Saturday night.