Comcast Bringing Back Popular "Watch Us Watch NASCAR" To @Xfinity On Twitter For NASCAR Xfinity Series Race At Dover International Speedway
After providing a unique entertainment experience to more than 2.6 million viewers last season, Comcast is teaming up with FOX Sports, NASCAR Hall of Famer Jeff Gordon and Monster Energy NASCAR Cup Series Sunoco Rookie of the Year contender Daniel Hemric to take part in the second version of “Watch Us Watch NASCAR,” a live event hosted on the Xfinity Twitter account (@Xfinity) in conjunction with the FS1 NASCAR Xfinity Series race broadcast at Dover International Speedway on Saturday, May 4 at 1:30 p.m. ET.
The “Watch Us Watch NASCAR” program was created with the purpose of bringing NASCAR fans and the general population a complementary second-screen experience to NASCAR Xfinity Series race broadcasts, while also creating a method of social media engagement. Fans will remember the introductory installment of the production taking place for the 2018 Mid-Ohio Sports Car Course’s NASCAR Xfinity Series broadcast featuring Dale Earnhardt Jr. and NASCAR on NBC team members that garnered 2.6 million viewers in a 48-hour window.
“At Comcast, we’re committed to finding ways to bring NASCAR fans closer to the sport than ever before,” said Matt Lederer, Comcast’s Vice President for Brand Partnerships. “The Watch Us Watch NASCAR program not only enhances the NASCAR Xfinity Series fan’s experience watching the race, but it also creates a unique platform to showcase NASCAR to new viewers in a casual format.”
Confirmed to join Gordon (@JeffGordonWeb) and Hemric (@DanielHemric) for the Twitter Live broadcast are NASCAR on FOX pit road reporter Jamie Little (@JamieLittleTV), pit reporter and NASCAR Gander Outdoors Truck Series play-by-play announcer Vince Welch (@VinceWelch) and FOX NASCAR reporter, Alan Cavanna (@CopaCavanna). Similar to last year’s event, fans are able to watch the crew commentate on the race in real-time while viewing the race broadcast on FS1 and are also encouraged to submit questions and interact on social media via the Twitter hashtag #WatchUsWatchNASCAR.
As an added bonus, the 2017 NASCAR Xfinity Series champion, William Byron, is also planning to make special guest appearance during the 200-lap event as well as other potential surprise guests.
As part of this year’s “Watch Us Watch NASCAR,” viewers will also experience the final race of the NASCAR Xfinity Series Dash 4 Cash. Dash 4 Cash, a race within a race exclusive to the NASCAR Xfinity Series, awards the best finishing driver of the four contenders an additional $100,000 bonus. The four Dash 4 Cash contenders qualify based on their finishes this weekend at Talladega Superspeedway.
The Twitter Live broadcast will kick off from the @Xfinity Twitter account in conjunction with beginning of FS1’s NASCAR Xfinity Series live coverage from Dover International Speedway on Saturday, May 4 at 1:30 p.m. ET.
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