Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has partnered with James Hardie Building Products to feature James Hardie as the primary sponsor on the hood of JR Motorsports’ No. 9 Axalta Chevrolet driven by William Byron at Chicagoland Speedway on September 16, 2017. Byron has captured race fans’ attention with three wins this season in the NASCAR® Xfinity Series (NXS) and will move to the Cup series to drive the No. 24 car for Hendrick Motorsports next year.
James Hardie Building Products offers a versatile collection of siding and trim profiles, textures, widths, and colors to adorn homes with authentic character in the tradition of great American home design. James Hardie® siding with ColorPlus® Technology delivers exceptional aesthetics and performance, and includes multiple coats of paint baked onto each board to create a strong bond that resists chipping, peeling, cracking, and fading for years of lasting beauty. Expert color specialists have carefully curated a color palette that allows for hundreds of color combinations, including options that are specifically designed to meet regional preferences.
“James Hardie is proud to partner with Axalta to sponsor the No. 9 Axalta Chevrolet,” said Anne Bassett, Senior Marketing Manager of James Hardie. “William Byron’s commitment to perform at the highest level on the track aligns with our company’s commitment to our customers. We hope to see Byron in the winner’s circle for the fourth time this season.”
“This is a fantastic opportunity to partner with a great company. We share a strong commitment to serving the specific needs of our customers through color, performance, and technology,” said Wade Arnold, Axalta Vice President of Wood Coatings. “We are very proud of the long-term relationship we have with James Hardie and look forward to future success together, on and off the track.”
For updates on the No. 9 Axalta Chevrolet, follow @AxaltaRacing on Twitter. For more information on James Hardie visit www.jameshardie.com.