Cole Custer’s life is about to change again—and he wants it to happen with as much gusto as possible.
The reigning NASCAR Xfinity Series champion is carrying the banner for Stewart-Haas Racing, which will cease to exist at season’s end.
Next year, Custer will return to the NASCAR Cup Series with reconstituted Haas Factory Team, but he would like nothing better than to reward the current ownership and employees at Stewart-Haas with a second straight title in the No. 00 Ford.
“We had a going-away party on Tuesday and seeing all the people that have been there for so long… everybody’s had a part in our team,” Custer said. “We used a lot of notes from the Cup guys (Chase Briscoe, Ryan Preece, Noah Gragson and Josh Berry).
“We asked a lot of questions. A lot of guys have touched that car. It definitely means a ton if we can try to finish this thing out strong… It would mean so much to everybody in that building, but at the same time, I think it would be so cool to see (co-owners) Tony (Stewart’s) and Gene (Haas) names go out on top.”
From a personal perspective, Custer would join an impressive list of consecutive NASCAR Xfinity Series title winners that includes Dale Earnhardt Jr., Martin Truex Jr., Ricky Stenhouse Jr. and Tyler Reddick.
“It would be huge,” Custer said, “and from another standpoint, just having the shot to win a championship in NASCAR—you don’t get a ton of shots at that, so you want to make every single opportunity at that count.
“So, we’re going to try to make that happen and hopefully have that title again.”
To accomplish the goal, Custer will have to beat veterans Justin Allgaier and AJ Allmendinger, along with Championship 4 newcomer Austin Hill. He’ll also have to deal with a challenging one-mile, irregularly-shaped race track.
“You’re taking a 3,000-pound stock car and trying to make it go around a flat corner,” Custer said. “So, it’s very difficult to make the car do that. The two ends are different, and trying to get the car to work at every single point isn’t easy, because it’s so different.
“(The track is) starting to get some age to it, so the tires are falling off throughout a run, so you have to have a little bit of everything here.”