Sam Hunt Racing and Colture Sports Partner Up to Race Through the Streets of Downtown Chicago

Sam Hunt Racing (SHR) announces today that Colture Sports, a rapidly growing multi-media ecosystem of agencies, will join Sam Hunt Racing as a primary partner for the Chicago Loop 110 on Saturday, July 6 with road course ace Sage Karam behind the wheel.

Colture Sports, serves as the sports management company with a diverse roster across basketball and football under the COLTURE Holdings umbrella, an investment management company that focuses on entertainment, music, technology and sports assets. Under Ty Baisden and Jayne Andrew’s leadership, COLTURE has achieved remarkable success, cementing its reputation as a powerhouse in the independent music scene. Their innovative strategies and dedication to artist development have been instrumental in Brent Faiyaz’s meteoric rise. This comprehensive strategy underscores Baisden’s innovative vision and dedication to fostering a diverse and successful business ecosystem within NASCAR.

“Colture Sports is thrilled to announce our new partnership with Sam Hunt Racing. This sponsorship represents a significant step in our commitment to supporting dynamic and competitive sports teams,” said Colture Sports Founder & CEO Ty Baisden. “Colture Sports and Sam Hunt Racing share a passion for excellence, innovation, and community engagement. This collaboration is a natural fit for both our brands. Diversity is at the heart of Colture Sports and we believe that embracing different perspectives and backgrounds fosters creativity and drives success. Each year we hope to continue to collaborate to further raise the bar and deliver a diverse and thrilling fan experience.”

Through its partnership with Sam Hunt Racing, Colture Sports aims to break down barriers and create opportunities for drivers from diverse backgrounds to excel, contributing to the evolving landscape of NASCAR. By leveraging the creative vision that propelled COLTURE’s success in the music industry, Colture Sports and Sam Hunt Racing are dedicated to making NASCAR more inclusive and reflective of its diverse fan base.

“A primary goal within my role is to help my teammates succeed as humans, and use our platform to reach new places, cultures, and athletes outside of motorsport,” said Sam Hunt, owner of Sam Hunt Racing. “To partner with Colture Sports for the Chicago Street Race, a forward-thinking brand that genuinely believes in providing a positive culture for their talent that goes far beyond support within their respective sport – is something we are not only excited about, but truly believe in. Ty [Baisden] is building a positive movement for the future, and we are ready to bring Colture Sports into the forefront of the NASCAR space.”

Sage Karam will return to the streets of Chicago for the Chicago Loop 110 to pilot the No. 26 Colture Sports GR Supra. In the inaugural Chicago Street Race event in 2023, Karam qualified 11th out of a full field of 38. The 110-lap event, which takes place in the Grant Park footprint, will mark Karam’s 30th career NXS start and fifth start with Sam Hunt Racing.

In 2023, Karam made his SHR debut in the No. 24 entry at Road America. It was a career-best weekend for Karam, as the multi-time Indy 500 starter earned his career-best starting position (sixth) and his career-best finish (fourth) after battling for the win in the closing laps. Karam’s efforts also marked SHR’s best starting position [at the time] and established a new team-best finish on a road course.

In the inaugural Chicago Street Race event, Sam Hunt Racing entered two cars, bringing home 10th and 16th-place finishes.

The Chicago Loop 110 in Chicago, Illinois will take place on Saturday, July 6 at 3:30PM ET. Viewers and listeners can tune in to NBC, the Motor Racing Network, and SiriusXM NASCAR Channel 90.

About Sam Hunt Racing:

Sam Hunt Racing (SHR) is a NASCAR Xfinity Series (NXS) team partnered with Toyota Racing Development, providing a value-packed platform for future stars. Owned and operated by 31-year-old former racer Sam Hunt, SHR has become a poster child for the future of the sport and a fan-favorite team with regular Top-5 and Top-10 appearances.